Online marketplaces can be great allies for your POD business.
Their existing customer base allows you to reach a broader audience and maximize sales volume.
And with the marketplace doing most of the legwork regarding marketing and orders, you can focus more on selling and product designs.
However, one marketplace may suit you better than the other. How to know which one to choose?
Read on as we cover our top picks of print-on-demand marketplaces, and find your match.
Let’s dive in!
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Online Marketplaces vs. eCommerce Platforms: Is There Any Difference?
The distinction between an eCommerce platform and an online marketplace lies primarily in their structure, ownership, and operational models.
An eCommerce Platform is a standalone website or app that allows a single business to sell its products or services directly to customers.
Thus, you have full control over the branding, user experience, and sales processes.
Popular platforms are WooCommerce, Shopify, BigCommerce, etc.
An online Marketplace is a platform where multiple vendors can list and sell their products or services to customers.
Choosing between an eCommerce platform and an online marketplace depends on your business model and goals.
If you want complete control over your brand and customer experience, an eCommerce platform may be preferable.
However, if you aim to reach a broader audience quickly with minimal upfront investment in inventory, an online marketplace could be the better option.
What are The Additional Benefits of Online Marketplaces?
1. Expanded Reach and Audience Access
Marketplaces give you access to a large, pre-existing customer base, significantly increasing visibility without extensive marketing efforts.
This can be beneficial if you are a small business looking to grow quickly.
2. Lower Upfront Costs
Selling on a marketplace typically requires fewer initial investments than setting up an independent eCommerce platform.
You don’t need to invest in website development, hosting, or extensive marketing campaigns, which lowers the entry barrier.
3. Simplified Setup and Management
Marketplaces often have user-friendly interfaces that make it easy to list products and manage sales.
4. Built-in Trust and Credibility
Established marketplaces like Amazon come with inherent customer trust, making it easier for new sellers to gain credibility.
Customers are more likely to purchase from a familiar platform than an unknown independent site.
5. Competitive Pricing and Variety
The presence of multiple sellers encourages competitive pricing, which can benefit customers and help you attract more buyers through better deals.
6. Access to Customer Data and Insights
Marketplaces often provide valuable analytics and customer insights to help you understand purchasing behaviors and preferences and tailor your products.
7. Streamlined Logistics and Fulfillment
In most cases, you can leverage integrated logistics solutions that simplify order fulfillment, including shipping options and inventory management.
This way, you can operate more efficiently without investing heavily in infrastructure.
Top 6 Print-on-demand Marketplaces to Explore
Here’s a breakdown of the key highlights of our top picks.
1. Etsy
Etsy is a well-known online marketplace specializing in handmade, vintage, and unique items.
It differentiates itself from other marketplaces like Amazon or eBay by focusing on personalization and creativity rather than mass-produced goods.
This unique positioning has helped Etsy cultivate a loyal customer base seeking distinctive products that reflect individual styles and craftsmanship.
Key Features:
✨ Product Categories — Offers a wide range of categories including:
- Accessories
- Art & Collectibles
- Baby
- Bags & Purses
- Bath & Beauty
- Books, Movies & Music
- Clothing
- Gifts
- Craft Supplies & Tools, and many more.
✨ User-Friendly Interface — Offers detailed product listings that include high-quality images, descriptions, and customization options.
It also allows buyers to navigate various categories and use search filters to find specific items.
✨ Customizable Shop Profiles — Allows you to personalize your shop with banners and logos.
✨ Integrated Shipping Solutions — Offers discounted shipping labels directly through the platform.
✨ Promotional Options — Tools like coupon codes and promoted listings can help increase visibility.
✨ Etsy Seller App — Helps you manage orders, update items, and respond to your customers on the go.
Pricing
You may be charged a one-time shop set-up fee, but you will see the amount due before completing your final shop set-up steps.
Etsy charges $0.20 to publish a listing which remains active for 4 months or until you sell the item.
Once you sell your product, a 6.5 % transaction fee and a standard PayPal payment processing fee are applied.
Since Etsy pays to advertise your items across the web through Offsite Ads, you may be subject to a 15% Offsite Ads fee if you make a sale from one of those ads.
2. Amazon
Amazon is one of the largest marketplaces offering a wide array of products ranging from books and electronics to clothing and household goods.
It allows both individual sellers and businesses to list their products alongside Amazon’s own offerings.
Key Features:
✨ Product Catalog — Offers a vast array of products, such as
- Electronics
- Computers
- Smart Home
- Arts & Crafts
- Automotive
- Baby
- Beauty and Personal Care
- Apparel
- Health and Household, and many more.
✨ Fulfillment Options — You can choose between two fulfillment methods:
- Fulfillment by Amazon (FBA), where Amazon handles storage, packing, shipping, and customer service.
- Fulfillment by Merchant (FBM), where you manage your own inventory and shipping processes.
✨ Amazon Merch on Demand — A POD service that enables you to create and sell custom-designed merchandise via Amazon’s vast marketplace.
✨ Analytics tools — Help you track sales performance, monitor inventory levels, and analyze customer behavior.
✨ Advertising Tools — Pay-per-click set of tools that include:
- Lighting Deals, time-bound promotional offers which appear on the Amazon Deals page.
- Sponsored Products that include ads featuring a single product and appearing in search results and on product pages.
- Coupons that show up on the Amazon Coupons page, in search results, and on product detail pages.
Pricing
Amazon offers 2 selling plans: the Individual one costs $0.99 per sale, while the Professional plan costs $39.99 per month, regardless of how many items you sell.
Furthermore, for every item you sell, you’ll also pay a referral fee, a percentage of the total price, or a minimum amount, whichever is greater.
You might have added costs if you use certain optional tools and programs like Fulfillment by Amazon (FBA) or Amazon Ads.
3. Redbubble
Redbubble is an online marketplace specializing in print-on-demand products, allowing you to create and sell artwork on a wide range of products.
When you sell an item, Redbubble handles the entire production and fulfillment process.
Key Features:
✨ Product Catalog — Enables you to create your designs on over 70 products, including Clothing, Stickers, Wall Art, Home & Living, etc.
✨ Fulfillment Options — Due to a global network of POD partners, you can print and ship your orders directly to customers worldwide.
✨ Marketing tools — Enable you to promote your products and use Google Shopping Ads and Re-Targeting for a bigger reach.
✨ Bulk Order Program — Provides special discounts on certain product categories for larger orders.
It comes with:
- A special sample coupon to check out the product and print quality,
- A one-time use Bulk Order coupon for up to 55% off your Bulk Order,
- Free standard shipping for qualifying orders and other benefits.
Pricing
Redbubble has 3 Premium Tiers, where Redbubble Standard is subject to a fee, while Premium and Pro Plans are exempt from the fee.
Fees are based on your earnings and start from $1.30.
4. Zazzle
Zazzle is a POD marketplace that enables you to create and sell customized products. Thus, you can upload and print your designs on products from multiple categories and monetize your designs.
It primarily focuses on gifts, stationery, and invitations.
Key Features:
✨ Product Catalog — Offers a wide range of products with multiple subcategories:
- Personalized Gifts
- Accessories
- Baby & Kids
- Clothing & Shoes
- Crafts & Party Supplies
- Electronics
- Home Décor
- Invitations & Stationery
- Office & School, and
- Sports, Toys & Games
✨ “Name Your Royalty” program — Allows you to specify how much you make on every sale up to 99%.
✨ Customization Tools — Allow you to modify text, images, and layouts and include vector shapes and icons.
✨ Fulfillment Options — Zazzle handles all the customer service and product fulfillment.
✨ Licensed Products — Offers officially licensed products from brand names such as Disney, Star Wars, Marvel, etc.
Pricing
Free to use, but you get charged once you make a sale based on the royalty percentage that you set.
In addition, Zazzle has a Zazzle Plus option with 2 Premium Plans, starting from $19.95 per year, with a 90-day Free Trial.
5. Society6
Society6 is an online marketplace that specializes in print-on-demand products, especially wall art and home decor with floral patterns, watercolors, and abstracts.
It has less traffic than Redbubble, for example, but it compensates with a large social media following.
Key Features:
✨ Product Catalog — Primarily focuses on Wall Art and Home & Living, but also has
a Clothing & Accessories category.
✨ Branding options — Allow you to include an artist bio, a follow function, profile images, and headers.
✨ No order minimum — There is no minimum order requirement, which is useful for producing smaller batches.
✨ Fulfillment — Society6 prints, ships, and handles all customer orders.
Pricing
Prices on Society6 are determined by the base price, set by Society6, and the markup, set by you.
The markup determines the dollar amount you earn on the product’s sale. The default markup is 10%.
In addition, when you make a sale through Society6 or one of its 3rd-party affiliates, a shipping fee ranging from $0.30 to $8 will be deducted from your earnings.
6. Teespring
Spring, formerly known as Teespring, allows you to design, sell, and monetize custom products.
It focuses heavily on social media marketing, enabling direct selling via your social media channels, such as YouTube, Linktree, Twitch, TikTok, Discord, and Beacons.
Key Features:
✨ Product Catalog — Offers customizable products from the following categories:
- Apparel
- Home and Decor
- Hats,
- Accessories, and
- Collections based on themes, seasons, and trends.
In addition, you can create AS Color branded merchandise.
✨ Customization — Provides basic customization tools to customize text and colors.
✨ Shipping Options — Provide 9-12 shipping times unless you opt for the “rush” shipping service at an additional cost for your customers.
✨ A Store Drop integration — Allows you to embed your store anywhere that supports HTML and to display and sell your products directly on your website via a customizable widget.
✨ A standalone eCommerce website builder that you can customize regarding layout, add social profile links, connect an existing domain, or purchase a new one.
Pricing
Teespring has no subscription plans, but there are additional fees, such as connecting or purchasing custom domains, creating landing pages, etc.
Which Online Marketplace Should You Choose?
Selecting the right print-on-demand marketplaces involves balancing various factors, including:
- Product quality,
- Ease of use,
- Marketing support and
- Cost considerations.
Depending on your stage in a POD journey, one platform may be a better choice than the other.
If you focus on selling via social media, Teespring is a good choice. If you want to penetrate a vast market, Amazon makes more sense.
Catering to a more artsy and unique audience? Then Society6 or Etsy seem like a logical choice.
But before you opt for any options, you must present your products in a scroll-stopping way.
And we have a solution that can help you bulk generate and customize mockups to cater to your audience.
How Can Dynamic Mockups Boost Your Marketplace Presence?
Dynamic Mockups has high customization and personalization capabilities that allow you to create realistic and tailor-made mockups in bulk.
Besides apparent time and cost-saving benefits, with Dynamic Mockups, you can:
🔥 Create custom scenes and backgrounds behind your products with our AI mockup generator.
You only need to enter a text prompt, and our tool will let you switch backgrounds without changing your original designs.
Thus, you can test different designs until you find the one that best matches your audience’s preferences and brand.
🔥 Upload multiple designs and color combinations to create mockups in bulk in a matter of seconds — 100 mockup variations in 10 seconds, to be more precise.
🔥 Personalize your designs by uploading and customizing your Photoshop templates within our platform.
🔥 Do advanced editing and apply flexible layouts, countless color changes via integrated Printful and Printify color options, Photoshop blending modes for more realistic designs, etc.
🔥 Get inspired by our Free Mockup Template Library and choose from
🔥 Leverage integrations with Etsy and WooCommerce, as well as with WordPress, Make, and Zapier for extended functionality.
🔔 Coming Soon
For even more customization options, our iFrame embeddable mockup editor feature is coming out soon.
It will enable you to control the creation process and the printing quality so your customers will be able to design their products directly on your site without relying on 3rd parties.
Ready to see what else Dynamic Mockups offers?
Start with Dynamic Mockups for free and enhance your chances of success in the competitive POD landscape.
Start creating for Free!
Showcase your E-commerce products like big brands, without costing a fortune
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