Did you know that 55% of brand first impressions are visual?
Running an eCommerce store means constantly working on new products and designs, but your brand also needs to tell a story that helps shoppers connect with it emotionally.
The way you present your style and identity influences whether people check out your products and trust your store.
In today’s article, we’ll dive into how to create branding mockups and capture attention for your brand.
Let’s dive in!
What Is a Branding Mockup?
Let’s break down the basics and see what sets branding mockups apart from regular ones.
A branding mockup is a realistic image that displays your brand’s logo, colors, fonts, and style on items such as T-shirts, mugs, packaging, or digital assets.
- Standard product mockups simply display a design, but branding mockups show how your entire brand identity appears in real-world settings.
- They allow you to test and preview your branding across products and marketing materials, helping your store appear consistent, polished, and professional.
Now, let’s walk through the steps to create branding mockups for your unique store!
4 Steps to Create Branding Mockup (+Examples)
1. Define Your Brand Identity
Before creating any mockups, it’s crucial to have a clear sense of your brand’s identity.
Think of it as your brand’s personality. It’s what sets you apart and makes you memorable.
Your identity goes beyond just a logo or color palette. It’s about the emotions, values, and overall feel you want people to connect with your brand.
Define Your Purpose and What Your Brand Stands For
Ask yourself what your brand is all about:
- What do you help your shoppers with?
- What values shape the way you run your business?
For instance, if you run a sustainable clothing brand, your focus might be on using eco-conscious materials and supporting fair labor practices.
Identify Your Visual Style
Your visual style includes your logo, color scheme, typography, and any supporting elements like patterns or icons.
These should work together to create a consistent and recognizable look. Choose colors and fonts that reflect your brand’s personality.
Communicate Your Brand Voice
Your brand communicates with a tone that can, for example, be friendly and casual or professional and authoritative.
Keep that voice consistent across all your content, including product descriptions, social media posts, and marketing materials.
Why Is It Important for Branding Product Mockups?
When you clearly define your brand identity, every mockup you create naturally reflects your brand’s essence.
Create a simple brand style guide outlining your mission, values, visual style, and voice.
This guide will serve as your go-to resource when designing mockups and social media materials, helping keep everything consistent and on brand.
2. Choose the Right Products for Your Brand
The second step to consider carefully is selecting products that showcase your brand colors and logo in the most appealing way.
Pick items that reflect your brand identity and values while matching your target audience’s preferences. Effective, on-brand mockups depend on these choices.
Let’s give you a few ideas:
If your brand is playful and youthful, items like hoodies, tote bags, or phone cases might be a great fit:
For a more sophisticated or professional brand, consider products like notebooks, mugs, or sleek tech accessories:
For a cozy or youthful brand, think about soft hoodies, T-shirts, and items like throw blankets:
Make a shortlist of products that truly represent your brand and test them with your audience. Use mockups to preview your branding on each item, then gather feedback to identify which products connect best.
Pro Tip
Generating mockups for multiple products usually requires a lot of manual work, creating each one individually.
Fortunately, Dynamic Mockups automates this process, giving you access to over 1,000 templates from popular product categories such as:
- T-shirts
- Hoodies
- Mugs
- Phone Cases
- Tote Bags
- Sweatshirts
- Blankets.
- And more.
Our tool lets you test your brand’s logo, elements, and color palette across all products in minutes, helping you find the perfect fit for your store!
3. Customize Your Mockups with Brand Elements
Now comes the real deal – placing your brand elements on mockups to create truly recognizable branded products!
To explain it in detail, we’ll show you how to create branding product mockups using Dynamic Mockups.
Step 1: Start By Opening Dynamic Mockups
Start by opening the Dynamic Mockups app on your device.
When the app launches, select how you plan to use Dynamic Mockups.
You’ll then see a clean, intuitive interface – ready to help you start your mockup project.
Step 2: Enter Brand Assets Section
Just click on the Brand Assets section on the left.
From there, you can create your brand color palette by using Printify and Printful color palletes, and easily organize all your elements and logos in the Artwork section.
For example, I saved my basic brand color palette as “Vivid” so I can access it quickly.
I also organized all key brand elements and my logo in the “Artwork” section for easy use.
Step 3. Choose Suitable Mockup Template
Once you find a template that fits your brand, click “Add Artwork” and upload your logo to start customizing.
Since my brand has a playful tone and a romantic slogan, “Where Love Lasts,” I picked a couple mockups in a lighthearted setting to match the vibe.
Notice how easily I infused the design with my brand colors – thanks to having my palette just one click away?
Step 4: Iterate and Refine
Explore a range of customization options – adjust brightness, contrast, and more to bring depth and realism to your mockup.
Once you’ve seen how your brand elements look on one product, it’s time to test them across other mockup templates.
Skip the manual work – use our Bulk Generation feature to create up to 100 mockups in under 10 seconds.
Just pick your brand colors and elements, and our tool instantly generates all the variations for you.
4. Infuse Your Brand Story into Every Scene
Creating mockups is more than putting your logo on a product. It shows the world what your brand stands for.
When you bring your brand story into every scene, you help customers connect with your products on a deeper level.
Here are a few tips to perfectly personalize each branding product mockup:
Choose backgrounds that reflect your brand’s personality and create a cohesive look.
Place your branded products in real-life scenes where your customers would use them, like showing your hoodie worn at a skate park if you target teens.
Add props that make sense for your brand – like notebooks and pens for a creative brand, or plants and eco-friendly items for a sustainable brand.
Use models or illustrations that represent your target customers to help shoppers picture themselves using your products.
Tell a mini-story with each mockup by showing a moment from your brand’s everyday life.
Pro Tip
To fully bring your brand personality into backgrounds, use a smart AI Mockup Generator. Dynamic Mockups lets you customize backgrounds by entering a Background Prompt and watching the AI create the scene.
Want to remove something? Just add a Negative Prompt and the unwanted elements vanish instantly.
Wrapping Up
You’re probably not wondering how to create branding product mockups anymore but ready to brainstorm ideas for your store.
From choosing products that best showcase your logo to carefully curating color palettes, branding mockups tell your brand’s story as you create them.
What really matters is the quality and professionalism of your mockups.
For top-notch visuals that elevate your brand and eCommerce store, Dynamic Mockups is the perfect solution.
How Dynamic Mockups Can Help You
Dynamic Mockups is an automated mockup generator built specifically for the print-on-demand and eCommerce industries.
It focuses all its features on polishing your branding mockups to perfection.
You’ve seen our tool in action, but here’s what else it can do:
Seamlessly integrate with Etsy, Make, or Zapier using our easy-to-use API connections.
Create professional-looking mockups effortlessly with our Embeddable Product Configurator.
Upload your PSD files and prepare them for publishing using Photoshop smart objects built into our tool.
Ready to give it a try?
Start using Dynamic Mockups today and take your brand presentation to the next level!
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