5 Best Marketing Automation Tools for Ecommerce in 2025

Feeling stuck juggling product descriptions, mockup creation, and shipping, with barely any time left for marketing?

That’s another area you can simplify using marketing automation tools.

From push notifications to email marketing and paid ads, these tools help you showcase your store more effectively – without the extra workload.

In today’s article, we’ll explore the 5 best marketing automation tools for eCommerce to help you streamline your store’s marketing and grow your business.

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What Are Marketing Automation Tools for Ecommerce?

Like other automation tools, marketing automation helps handle repetitive tasks in eCommerce marketing. It’s designed to engage customers, increase sales, and grow your brand.

With automation, you no longer need to manage every marketing task manually.

Here are some of the key functions:

✅ Email and SMS Campaign Automation – Send personalized messages based on customer behavior, purchase history, or segments to boost engagement and conversions.

✅ Cart Abandonment Recovery – Automatically remind customers to complete their purchases with follow-up emails or messages.

✅ Product Recommendations and Upselling – Suggest related or higher-value products to increase average order value.

✅ Automated Visual Content Creation for Social Media – Generate visuals, banners, and product images using templates to speed up your content workflow.

✅ Paid Ads Management and Automation – Create, manage, and optimize ad campaigns across platforms like Facebook and Instagram from one dashboard.

✅ Order Follow-ups and Winback Campaigns – Send post-purchase emails, review requests, or re-engagement messages to drive repeat sales.

✅ Analytics and Reporting – Monitor campaign performance and customer engagement to improve your marketing strategy.

Key Benefits of Using Marketing Automation Tools

Here are some of the essential benefits of using marketing automation tools for eCommerce:

✨ Improve Product Presentation with Automated High-Quality Mockups

Automated mockup tools save a lot of time compared to creating mockups manually.

Instead of needing design skills to build everything from scratch, a good mockup tool lets you add your design to a professional-looking template.

Once you list it as a product photo, it makes your store look way more put together.

✨ Personalize Customer Experiences

Use marketing automation tools to send relevant, timely communications to each customer, no matter how large your audience becomes.

Instead of generic messages, ensure that customers receive content, offers, and recommendations based on their interests and behavior.

This helps create a stronger connection to your brand and makes customers feel recognized and valued.

✨ Increase ROI and Conversions

Did you know 77% of businesses using marketing automation see higher conversion rates? Marketing automation helps you create a more efficient, data-driven strategy.

It allows you to reallocate resources and budgets to areas that have a more significant impact, ultimately improving profitability and ROI.

5 Best Marketing Automation Tools for Ecommerce

Before we get into the details of each tool, here’s a quick overview of our top picks:

Tool	Key Feature	Main Con	Pricing
Dynamic Mockups	Automated,high-quality product visual generator	Native Shopify integration is not yet available, but coming soon.	1 Free Plan, a Paid Plan starting at $10 per month, and a customizable Business Plan.
ActiveCampaign	Build automated email workflows with a visual editor	Can get expensive as list size grows.	4 Paid Plans starting at $15 per month.
Klaviyo	Automate personalized email and SMS flows for ecommerce	Pricing increases quickly with contact list size	1 Free Plan and 5 Paid Plans, starting at $25 per month.
Omnisend	Send automated email campaigns for online stores	Reporting features could be more customizable.	1 Free Plan and 2 Paid Plans starting at $11.20 per month, and Business Plan with customizable pricing.
Shopify Flow	Automate store tasks with a drag-and-drop workflow builder.	Only available to Shopify users.	Free to use for anyone subscribed to the Basic, Shopify, Advanced, or Plus plans.

*All pros and cons are based on Capterra, G2, and Software Advice user reviews.

1. Dynamic Mockups

Dynamic Mockups is an automated mockup creation tool, built specifically to streamline visual workflows in eCommerce and take your store’s appearance to the next level.

It’s designed to support consistent branding and fast content production, making it a powerful visual marketing tool.

Key Features:

✨ Enhanced Editing Tools

Dynamic Mockups lets you customize product visuals to match the standards required for social media, eCommerce platforms, and paid promotions.
With the built-in editing options, you can:

Pick colors using palettes from Printful and Printify to stay on-brand.
Apply Photoshop blending modes for more realistic, high-quality visuals.
Position, resize, and fine-tune your assets with automated layout tools—no design background needed.

✨ Automated Bulk Creation

Create up to 100 product visuals in just 10 seconds.

Perfect for rolling out seasonal campaigns, testing multiple creative angles, or prepping content for ads and posts at scale. Just upload your designs and let the tool handle the rest – no manual edits.

✨ Organized Design Library

Keep everything in one place. Maintain visual consistency across all your product listings, ad creatives, social posts, and email graphics without losing track of anything.

✨ Etsy Integration

Quickly connect your store and push product visuals live in just a few clicks.

On Etsy, simply choose from your existing mockups and add them directly to your listings.

Additionally, Native Shopify integration is coming soon, giving you access to the Image Editor right inside the Shopify App to streamline your visual updates even more.

✨ Embeddable iFrame Mockup Editor

Add the online mockup editor to your site and give customers the freedom to personalize products, without leaving your store.

Not only does this simplify your workflow, but it also turns customer-made designs into content that promotes your brand.

Pricing

Dynamic Mockups offers a Free Plan, a Paid Plan starting at $10 per month, and a customizable Business Plan.

During the free trial, you can render up to 100 mockups via API. This is ideal for testing and prototyping before upgrading.

2. ActiveCampaign

ActiveCampaign is an online tool that helps businesses automate their marketing and sales, with a strong focus on email campaigns.

It helps you deliver timely and relevant messages to your audience, manage customer interactions, and measure performance.

As a software-as-a-service (SaaS) platform built for small to mid-sized businesses, it’s a great starting point for those exploring inbound marketing and automation.

It also includes CRM tools to support strong and lasting customer relationships.

Key Features:

✨ Visual Automation Builder – Create advanced marketing workflows with preferred visuals, so you can automate repetitive tasks.

✨ Advanced Segmentation & Personalization – Send the right message by grouping contacts based on behavior, actions, or interests, leading to more engagement and conversions.

✨ Built-in CRM for Sales & Lead Tracking – Stay on top of every lead by tracking interactions and progress, helping you close more deals.

✨ Real-Time Analytics & Reporting – Monitor campaign results and user activity in real time, so you can adjust strategies and improve performance based on what works.

Pricing

ActiveCampaign offers 4 Paid Plans starting at $15 per month.

3. Klaviyo

Klaviyo is a marketing automation platform designed specifically for ecommerce businesses, with a strong CRM focus for B2C.

It specializes in personalized email and SMS campaigns powered by data integration.

By tracking customer behavior like website visits, past purchases, and email interactions, Klaviyo helps you deliver targeted messages that drive sales and build loyalty.

With its AI-powered tools, you can automate marketing while maintaining a personalized approach for each customer.

Key Features:

✨ Automated Email & SMS Flows – Automatically send personalized messages like welcome series, abandoned cart reminders, and post-purchase follow-ups based on customer actions, ensuring relevant communication.

✨ Ecommerce Integrations – Sync real-time data from platforms like Shopify, WooCommerce, and BigCommerce, allowing you to personalize your marketing and improve targeting accuracy.

✨ Browse Abandonment Emails – Automatically send reminders to customers who viewed products but didn’t add them to the cart, boosting conversions by prompting them to reconsider their purchase.

✨ Ecommerce Revenue Analytics – Track sales, order value, and customer lifetime value in real-time, so you can refine campaigns and focus on driving more revenue.

Pricing

Klaviyo offers a Free Plan and 5 Paid Plans, starting at $25 per month, based on the level of automation you require.

Some of the Paid Plans are priced according to the total number of profiles you manage.

4. Omnisend

Omnisend is a marketing automation platform for eCommerce, helping online stores engage shoppers via email, SMS, push notifications, and retargeting.

With strong integrations and segmentation, it drives sales and builds loyalty.

You can manage customer relationships, grow email & SMS lists, send targeted campaigns, and track results from your WordPress dashboard.

Key Features:

✨ Send Automated Email Campaigns for Online Stores – Set up pre-built workflows like, abandoned cart recovery, and order confirmations to engage customers automatically.

✨ Retarget Contacts on Google – Sync customer segments with Google Ads using Customer Match to retarget the right shoppers, improving ad efficiency and maximizing your ROI.

✨ Instant Shopper Retargeting – Update retargeting lists in real time on Facebook to send personalized ads after key actions to increase conversion chances.

✨ Shoppable, Targeted Emails – Send shoppable emails built on your brand, with a drag-and-drop editor, including product pickers and dynamic segmentation to drive engagement and boost sales.

Pricing

Omnisend offers a Free Plan and 2 Paid Plans starting at $11.20 per month, along with a Business plan featuring customizable pricing.

5. Shopify Flow

Shopify Flow is an automation tool designed for your Shopify store, letting you create custom workflows to automate tasks and marketing activities without any coding.

With a simple visual editor, you can easily set up triggers and conditions based on events like purchases or order value.

Actions, such as sending follow-up emails or tagging customers, can be automated to streamline your workflow.

This helps you streamline operations and personalize your marketing efforts on Shopify stores.

Key Features:

✨ Drag-and-Drop Marketing Workflow Builder – Easily build and automate marketing and store tasks without coding, so you and your team can launch campaigns and processes faster.

✨ Multi-Channel Campaign Builder – Send emails, SMS, push, or Slack messages from a single workflow and keep your messaging consistent everywhere.

✨ Flexible Trigger and Condition Setup – Use customer actions, dates, or form submissions to start automations and target the right people at the right time.

✨ Built-in Analytics and Testing – Track workflow results, test variations, and optimize performance directly in the builder.

Pricing

Shopify Flow is a free automation tool available to anyone subscribed to the Basic, Shopify, Advanced, or Plus plans.

Conclusion

Today, we explored the leading marketing automation tools for eCommerce, each built to help you drive sales by automating key marketing tasks and responding to customer behavior with relevant offers and products.

With so many options, it’s easy to feel unsure about which one fits your store best.

Omnisend is great for automating email and SMS campaigns while Shopify Flow helps you build custom workflows without any coding.
If you’re focused on personalized email marketing, ActiveCampaign is a solid pick with powerful segmentation and CRM tools.

But no matter which platform you choose, one thing is always important – how your store looks. Whether it’s social media, bulk generation for paid ads, or email marketing, strong visuals make the difference.

Dynamic Mockups helps you automate and scale your product visuals, so your marketing stays sharp and consistent across every channel.

Automating Your Marketing with Dynamic Mockups

Dynamic Mockups is an automated mockup generator built for more than just creating product previews.
It streamlines bulk visual creation for marketing campaigns, social media, and your eCommerce store – helping you stay consistent without manual work.

✨ AI Background Customization
If you’re lacking specific backgrounds for your product visuals, simply insert a Background Prompt, and watch as the tool generates the scene instantly.

Need to remove elements? Use a Negative Prompt to clean up the image in seconds.

✨ Constantly Growing Template Library

If you’re unsure how to present your product or lack design expertise, simply choose from over 1,000 templates in our library and customize your product’s look.

This continuously expanding collection covers a wide range of products, including T-shirts, hoodies, phone cases, pillows, sweatshirts, tote bags, and more.