The Future of Visual Commerce in Ecommerce [2025 Predictions]

Visual commerce works its magic by creating a strong connection with the product, making it feel almost like you’re experiencing it firsthand.

Ecommerce has been undergoing significant changes, reshaping how products are presented to make online shopping feel closer to a real in-store experience – all from the comfort of your home.

As AI continues to offer more advanced options, it’s no surprise you’re looking for ways to keep your product presentations on point.

To help you stay up to date with the trends, in today’s article, we’ll explore the future of visual commerce in eCommerce in detail.

Let’s get started!

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What Is Visual Commerce and Why Is It Important for Your Ecommerce Business

Visual commerce is much more than just product photos. It’s about giving shoppers the ability to experience products visually.
The term includes a variety of formats – not only VR and VA, but also product mockups, 360-degree views, user-generated content and customization previews.

At its core, visual commerce allows customers to see, interact with, and even personalize products before making a purchase.

To back this up, did you know that 79% of people say customer photos and reviews (UGC) strongly influence their buying decisions?

📌 If you’re starting an eCommerce store on a budget, visual commerce strategies and automation tools can enhance the shopping experience at a low cost.

Before diving into visual trends, let’s see how visual commerce benefits your business:

✅ Differentiate your brand by offering a unique appeal that attracts shoppers and sets you apart from competitors.
✅ Increase engagement by providing customers with distinctive visual experiences.
✅ Boost social reach through shareable visual content that draws in new customers.
✅ Improve personalization with customization previews that offer a tailored shopping experience.
✅ Minimize cart abandonment by presenting clear product visuals that encourage customers to complete their purchase.

Let’s explore the strong predictions for the future direction of visual commerce development!

Visual Commerce Predictions for 2025

1. Product Customization Tools

The future of eCommerce personalization software looks promising, with the market expected to grow from $263.2 million in 2023 to nearly $2,412.3 million by 2033.

This reflects a strong annual growth rate of 24.8% over the forecast period from 2024 to 2033. In 2023, North America led the way, capturing more than 36% of the market and generating $97.7 million in revenue.

Personalization allows customers to modify a product according to their preferences before making a purchase. For instance, you can:

Edit text
Add images
Choose colors, materials, fonts, or patterns
Preview the final product instantly

These tools are central to visual commerce because they provide the shopper with an accurate representation of what they’re buying.

What makes these tools stand out is the experience they offer:

Instant updates – The product image adjusts in real-time as you make changes.
WYSIWYG (What You See Is What You Get) – No surprises, the preview matches exactly what you’ll receive.
Interactive controls – Shoppers can rotate, zoom, and view different angles of the product.

This level of control helps reduce return rates by giving customers confidence in their purchase.

Additionally, AI-driven personalization is reshaping the visual commerce landscape by offering highly tailored shopping experiences that anticipate customer preferences.

Here’s how it works:

✔️ AI-Powered Visual Search
AI improves visual search capabilities by analyzing images using computer vision and deep learning.

When a user uploads a photo, tools like Google Lens can identify key elements such as colors, textures, and patterns, and then match those with products in the catalog.
For example:

ASOS has a feature called “Style Match” in their app. You can upload a photo of any outfit, and it will show you similar items you can buy from their store.

💡Pro Tip

To provide shoppers with a genuine product customization experience, use Dynamic Mockups, an automated mockup generator tool.

Its embeddable iFrame Mockup Editor lets you integrate the tool directly into your website. This allows both you and your shoppers to create and edit mockups and designs without leaving your store.

The tool lets you precisely position, resize, and adjust assets, while offering a wide variety of color palettes to help you find the perfect match for your design.

2. Shoppable Videos

While the concept of shoppable videos isn’t new, it’s gaining significant popularity with the rise of short videos on platforms like TikTok.

Shoppable videos are brief, looping videos allowing direct purchases through clickable product links.

This means you can interact with the video, buy products, add items to your cart, or even grab a coupon code without leaving the video.

Inspired by TikTok’s short video trend, this eCommerce strategy has become a powerful tool for engaging and personalized shopping experiences.

For instance, YouTube’s shoppable ads enable clickable products within video ads for easy purchasing.

At the same time, TikTok’s integration with Shopify lets merchants create shoppable videos, directly linking their stores to the platform.

3. Augmented Reality

Augmented reality essentially brings the showroom into your home.

In visual commerce, AR enables you to view virtual products in real-world environments through your device, such as a smartphone or tablet.

For instance, when shopping for furniture online, AR lets you see how a couch would fit in your living room before you make a purchase.

By overlaying digital images or information on the physical world, AR enhances your ability to visualize, interact with, and feel more confident about your purchasing choices.

Here are a couple of successful examples:

✔️ Nike

Nike uses immersive 3D product displays to give you a full view of their shoes from every angle, allowing you to zoom in on details like stitching, design, and materials.

Their AR app also lets users virtually try on shoes to see how they look.

✔️ Warby Parker

Warby Parker features an AR try-on option in their app, enabling you to virtually try on glasses and see how different frames look on your face in 3D before buying.

✔️ L’Oreal

L’Oreal’s AR try-on feature lets you see how makeup products will look on your skin in real time.

Using facial recognition and 3D technology, the tool overlays makeup onto the user’s face through their phone camera.

✔️ H&M

H&M uses 3D modeling and AR to help you see how your clothing will look and fit, allowing you to view the textures, materials, and details of each item in a 3D environment.

4. ChatGPT New Image Generation

How can we talk about visual commerce without mentioning the biggest earthquake regarding image generation?

With its upgraded 40-image generation, ChatGPT can revolutionize design and mockup creation, offering real-time customized product visuals that meet specific preferences or criteria. This allows eCommerce stores to produce high-quality visuals quickly without graphic design resources.

Here’s how you can create a mockup presenting your product with a simple prompt:

However, the image generation may not always be precise, and you might need to refine the mockup multiple times before it realistically represents the product.

Keep in mind that OpenAI currently limits the number of images you can create, so you may need to subscribe to one of their plans to get enough generations per day for creating several mockups.

💡 Pro Tip

We have a great suggestion to combine the best of both worlds. You (or your customers) can start by using ChatGPT to generate unique designs.

Once your design is ready, simply download it.

Then, take the design and upload it into the embedded Dynamic Mockups editor, where you can insert it into one of our high-quality mockup templates.

This sketchy Lisbon design wouldn’t look as accurate if it weren’t for the ability of our tool to position it on a lifelike mockup.

Our templates provide realistic, professional mockups that let you easily customize the design you created in ChatGPT and display it directly on your product.

5. 360 Degree Product View

As the title suggests, this feature allows you to view a product from every angle by rotating it interactively.

The technology behind it uses a series of high-resolution images or videos taken from various angles, then stitched together to let you rotate the object virtually on your screen.

This feature is particularly useful for products that require detailed inspection, like phones or shoes.

Here’s a well-known example:

✔️ Apple
Apple uses 360-degree product views on their website, especially for showcasing devices like the iPhone.

For instance, we can rotate the MacBook Pro to examine the ports on its side.

Wrapping Up

What we can confidently say is that in 2025, visual commerce will reach a new interactive dimension.

How you present your product in your eCommerce store is a critical step in shaping that first impression.

It will evolve alongside AI advancements, making the appearance of product mockups more important than ever.

Regardless of what you’re selling, crafting a realistic mockup is a must, followed by refining details like color accuracy, design placement, and more.

That’s where clever print-on-demand tools like Dynamic Mockups step in to help.

How to Scale Your Visual Commerce Game with Dynamic Mockups

Dynamic Mockups, a tool built specifically for POD and automated mockup generation, allows you to fine-tune your mockup designs with advanced editing features.

✨ Advanced customization features allow you to:

Have precise control over print areas
Maintain consistent design placement across various products

Besides our robust editing tools, with Dynamic Mockups you can:

✨ Create and customize backgrounds with our AI Generator by entering a text prompt. Our tool will generate the perfect scenery while keeping your original design intact.

For additional customization and to remove any unwanted elements, simply input the Negative Prompt and watch them disappear.
✨ Browse a vast library of templates and customize them directly in your browser. With over 1,000 mockup templates, you can explore an expanding collection of t-shirts, mugs, pillows, wall art, phone cases, and more.

✨ Keep all your designs organized and easily accessible in our Design Library!

✨ Customize Photoshop mockups in seconds. Just upload your design, and our API will automatically generate stunning mockups that perfectly reflect your brand.

This feature adds depth and realism to your designs.
✨ Seamlessly integrate with Etsy and WooCommerce. Sync your store and automatically upload custom mockups on the eCommerce platform.
✨ Create multiple mockup variations using the Bulk Feature – generate up to 100 variations in just 10 seconds!