Although the global print-on-demand market is valued at approximately $13 billion, offering lucrative opportunities, there is a problem.
Most POD sellers rely on the same cookie-cutter products, which offer little room for a true brand identity.
As a consequence, it can lead to razor-thin margins. However, there’s a solution: white label products.
Read on to learn more about white label print-on-demand and get inspired by our list of the best white label products to help you grow a unique and profitable brand.
What is White Labeling in Print-on-Demand?
White labeling allows you to sell products made and fulfilled by another company, but under your own brand name.
For example, a manufacturer creates a plain hoodie, you upload your custom design and logo, and when it arrives at the customer’s door, it looks like your brand created it from scratch. There is no trace of the supplier.
White Labeling vs. Private Labeling vs. Dropshipping
Although they’re often mixed up, white labeling isn’t the same as private labeling or dropshipping.
- Private labeling typically involves custom-manufactured products made specifically for your brand. It often requires higher upfront investment, inventory storage, and longer timelines.
- Dropshipping lets you sell existing branded products without holding inventory, but you don’t get much control over the branding. It’s someone else’s name on the label.
- White labeling, on the other hand, hits a sweet spot in the middle. You get to sell unbranded products with your custom designs and branding, without worrying about manufacturing, storing inventory, or fulfilling orders.
White Label Print-on-Demand: 14 Products to Inspire You
Let’s take a look at which white label products are worth considering for your POD.
1. T-shirts
Apparel consistently dominates the POD market, and for good reason. It offers high demand, broad appeal, and endless opportunities for creative expression.
The most popular subcategory is T-shirts.
They’re affordable to produce, easy to customize, and universally worn.
With countless variations, such as unisex, women’s cuts, oversized fits, and eco-friendly options, you can tailor your offering to fit nearly any niche or aesthetic.
2. Hoodies and Sweatshirts
Hoodies and sweatshirts are popular in colder months or for loungewear and streetwear brands. You can offer:
- Pullover hoodies with bold graphics or slogans
- Zip-up styles for active or minimalistic looks
- Crewneck sweatshirts for clean, modern branding.
These items also pair well with seasonal drops, limited editions, or influencer collaborations.
3. Leggings and Sportswear
White label leggings, sports bras, and workout tops are perfect for fitness influencers, wellness brands, or anyone building a community around health and movement.
Since quality and fit matter a lot in this category, you should always order samples and test the products yourself. A great fit and feel can turn first-time buyers into loyal brand advocates.
4. Headwear
Just like tote bags below, headwear is more than functional. It’s a fashion statement.
They offer highly visible branding opportunities such as logos, embroidery, and slogans, and are easy to bundle with T-shirts or hoodies.
Popular options include:
- Snapbacks with embroidered logos
- Bucket hats for Gen Z streetwear trends
- Knit beanies with seasonal or niche-based branding.
💡 Quick Tip
Many POD platforms allow for embroidery on hats. However, bear in mind that thin lines and small fonts don’t always embroider well.
5. Tote Bags
Whether you’re targeting urban commuters, students, book lovers, or eco-conscious shoppers, tote bags provide a blank canvas with extensive branding potential.
Great for slogans, bold graphics, or minimalist designs, they’ve expanded their use from a mere grocery carrier to statement pieces.
If you’re looking for inspiration ideas, jump to our blog, 30 Tote Bag Design Ideas To Inspire You.
6. Phone Cases
Phone cases are a perfect white label product to showcase bold, aesthetic designs that reflect personality, mood, or lifestyle.
Also, they have huge market demand across all demographics, and are lightweight and easy to ship.
7. Mugs
Mugs are affordable to produce, incredibly versatile in design, and, most importantly, people use them every single day.
As a result, your brand can literally become part of someone’s morning ritual or office desk.
That’s hundreds of brand impressions, right from your customer’s kitchen or office.
With white label options, you can sell mugs under your own brand name, complete with custom packaging, inserts, or even branded boxes, depending on your fulfillment partner.
💡 Quick Tip:
Pair mugs with matching coasters, candles, or even throw blankets for a “cozy corner” bundle to increase average order value.
8. Reusable Drinkware
Similar to mugs, tumblers, reusable bottles, and other drinkware have high brand visibility.
In addition, they also align perfectly with health-conscious, eco-friendly, and on-the-go lifestyles.
Reusable drinkware fits seamlessly into niche branding, such as fitness, travel, spirituality, pet lovers, coffee lovers, and more.
Thus, you can tailor messaging and aesthetics for almost any audience.
| Drinkware Type | Best For | Tips |
| Insulated Stainless Steel Bottles | Fitness brandsOutdoor/adventure storesWellness/self-care | Choose bottles with large print areas for full-wrap branding |
| Travel Mugs & Tumblers | Urban lifestyleCoffee loversGift-focused stores | Opt for double-walled, spillproof options for a premium feel |
| Shaker Bottles / Sports Bottles | Fitness & gym brandsSupplement companies | Pair with workout journals, towels, or apparel for high-value bundles |
| Glass Bottles / Infuser Bottles | Wellness/yoga brandsSpa/luxury aestheticEco-conscious shoppers | Highlight sustainabilityGreat for upscale, minimalist white label collections |
9. Throw pillows and blankets
There’s something about soft, cozy items that makes people feel at home, and that’s exactly the appeal of branded pillows and blankets.
They’re perfect for interior design lovers, hygge-inspired brands, and pet parents.
You can also pair them with wall art and candles for “aesthetic” bundles.
10. Wall Art
Wall art is one of the most versatile POD categories. Its great appeal lies in the fact that it can come in multiple sizes, providing more prices and flexibility.
It is also easy to upsell with matching sets or room bundles.
11. Stationery & Office Supplies
Stationery and office supplies may seem niche, but their beauty lies in their broad appeal. With smart branding, you can turn these everyday essentials into mini-billboards for your business.
The most popular items within this category are:
- Notebooks and journals
- Stickers for laptops, water bottles, planners, skateboards, and more.
- Calendars and planners
- Mouse pads
- Pens and pencils
- Pencil holders, etc.
Similar to other POD products, you can also create bundles to increase average order value.
12. Pet products
People love their pets. They’ll spend generously on anything that improves their pet’s comfort, style, or safety.
From custom collars to pet apparel and cosmetics, pet products offer a highly emotional and loyal customer base.
As a result, it makes them one of the most lucrative opportunities for white label print-on-demand brands.
As an additional perk, pet lovers love to support niche brands that reflect their and their pet’s personality.
You can tailor designs to specific breeds, animal types, pet-owner relationships, or even humor styles.
The personalization options are endless, and that’s what makes this category so popular.
White label POD lets you deliver unique, branded pet products to cater to this expanding niche.
13. Yoga Mats and Towels
Yoga mats and towels are a golden opportunity to tap into a passionate, health-conscious audience that values both function and beauty.
If your brand is focused on health, mindfulness, sustainability, or spirituality, these products align naturally.
Many shoppers are willing to pay more for eco-conscious materials and ethical production.
Additionally, unlike smaller items, yoga mats and towels give you space to create artful and immersive designs.
14. Candles
Candles combine visual branding with sensory experience.
When done right, your candle line doesn’t just sit pretty, but also tells a story, evokes emotions, and becomes part of someone’s daily ritual.
Unlike decor or apparel, candles are consumable. Once they burn through, satisfied customers often come back for more candles or different scents.
💡 Quick Tip
You can box your candles in eco-friendly kraft paper or rigid gift boxes with tissue, wax seals, or ribbon, and add a printed brand story or care card inside.
🎁 Bonus: 4 Quick Tips for White Label POD Success
- Niche down: Focus on a specific audience or theme to stand out.
- Quality matters: Partner with reputable POD suppliers to ensure your product matches the brand image you’re building.
- Branding: Use mockup generators to create unique, high-quality designs and apply consistent packaging to reinforce your brand identity.
- Test & iterate: Start with a smaller range, gather feedback, then expand your offerings as your brand grows.
Starter Checklist: Launching Your White Label POD Brand
Here’s a quick checklist to help you start your white label print-on-demand business with confidence:
✅ Pick a Niche You Love: Think lifestyle, hobbies, values, such as yoga moms, pet lovers, coffee drinkers.
✅ Choose 3–5 Core Products: Start with versatile, brandable items such as apparel, tote bags, hoodies, mugs, etc.
✅ Find a POD Supplier That Offers White Labeling: Look for features like branded packaging, no supplier logos, and quality print options.
✅ Order Samples and Test Quality: Check fit, material, print durability since your brand’s reputation depends on it.
✅ Design Your Products: Use a tool like Dynamic Mockups to create visuals that accurately reflect your brand.
✅ Set Up Your Online Store: Use platforms like Shopify, Etsy, or WooCommerce with clean branding.
✅ Plan a Small Launch: Start with a mini collection or bundle. Test interest before scaling.
✅ Collect Feedback and Iterate: Ask friends, early customers, or influencers for honest opinions.
✅ Promote with Confidence: Post on social, run niche ads, or partner with micro-influencers.
✅ Keep Innovating: You don’t have to reinvent products. Think about adding seasonal products, expanding bundles, or personalizing your bestsellers.
How to Easily Create White Label Print-on-Demand with Dynamic Mockups?
Dynamic Mockups is an automated mockup generator for POD and eCommerce businesses.
Although our solution is beginner-friendly, it doesn’t come at the expense of creating professional and high-quality visuals.
Our Mockup Library hosts mockup templates spanning niche and evergreen categories, such as Apparel, Home Deco, Accessories and others.
What else do we bring to the table?
✨ Bulk creation: You can upload multiple designs and color variants, instantly generating all mockup combinations in seconds.
Actually, you can produce over 100 unique mockups in just 10 seconds, making it exceptionally efficient when launching or updating large product catalogs.
✨ Embeddable Mockup Editor: A fully white-label iFrame mockup editor that you can embed in your own website, eCommerce store, or SaaS platform, with no coding required for basic use.
Thus, you can let customers upload artwork, preview designs in real time, and export ready-to-use images directly from your own site. Advanced customization includes logo, color scheme, and even custom CSS.
✨ AI Mockup Generator: Lets you create scenes that resonate with your target audience.
Therefore, it enables you to easily switch up your scenes without changing your original designs to test different looks and see what gets the most engagement.
✨ Advanced customization tools: Access flexible editing options, such as Photoshop-style blending modes, automated fitting and placement, precise resizing, multi-color options with integrated color palettes, and post-edit adjustments for life-like results.
✨ Automation and API integration: A robust API enables you to automate bulk mockup generation, supporting direct integration with major eCommerce platforms, such as Etsy and WooCommerce,or custom workflows.
✨ Photoshop template support: You can upload custom PSD templates to apply your own branding or unique product configurators, giving advanced control over the look and feel of every mockup.
Want to try Dynamic Mockups yourself?
Start with Dynamic Mockups today to see how easy it is to create branded product visuals that match your identity.
Get Inspired
Join our exclusive FREE podcast with Ryan Hogue,a top voice in print-on-demand and a 7-figure Amazon seller and top-rated eBay seller with 100% positive feedback.
What You’ll Learn:
- Proven strategies for building 6-figure passive income streams through print-on-demand.
- Platform mastery: how to succeed on Amazon, Etsy, eBay, and other major marketplaces.
- Niche research secrets for finding high-demand, low-competition opportunities.
- Automation techniques to scale your POD business while you sleep.
- Real-world insights from someone who’s generated millions in online sales.
Keep Learning:
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