TikTok has evolved from a platform for dance challenges and viral memes into a powerhouse for discovering and selling new products.
With the highest in-app purchase revenue in the world at $189 million, it’s more than obvious that selling on TikTok is a potential gold mine.
But how easy is it to start selling, and are there any challenges along the way?
Read on to discover how to sell on TikTok shop and drive traffic.
Let’s dive in!
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Why Selling on TikTok Shop Matters?
If you could sum up TikTop shop in a short description, it would be seamlessly blending entertainment with eCommerce.
Not only does TikTok, as a platform, have almost 2 billion users, but the user base is very active and engaging.
🔥 The audience shops based on content they discover on the platform, making it an ideal space to showcase your products and connect with potential customers.
Actually, more than 90% of TikTok users worldwide take action after watching video content.
🔥 You can sell products directly within the app, creating a smooth shopping experience.
Users can discover, browse, and purchase products without leaving the platform, which enhances user engagement and can lead to higher conversion rates.
🔥 Although there are referral fees, there are no setup fees, so you can save on overhead costs.
In addition, you can leverage:
- Platform discounts,
- Coupons,
- Free shipping promotions or
- Incentive programs to promote your products.
🔥 You can increase brand visibility and drive sales through authentic, relatable content that resonates with users thanks to collaborations with influencers and content creators.
🔥 Due to its viral nature and UGC, fostering a community around your brand is easier.
Engaging directly with users through comments and messages builds loyalty and encourages repeat purchases as users feel more connected to your brand.
Overall, selling on TikTop shop provides a unique blend of extensive reach, cost-effectiveness, and creative marketing potential, making it a compelling option.
How to Sell On TikTok Shop: Getting Started
Before we dive into the actionable tips that can help you drive traffic, let’s first check how to set up a shop on TikTok.
How to Become a TikTok Seller?
Setting up a shop on TikTok is a straightforward process that takes only a few steps. The only limiting factor is that the feature isn’t available in all countries.
Currently, it is only available in the US, the UK, Indonesia, Malaysia, Thailand, Vietnam, and the Philippines.
In order to sign up for TikTok shop, you need to provide a phone number and an email address to start the application process.
The additional documents include:
- Legal Name (including your first name and last name, with middle name optional)
- Date of Birth
- Residential Address, and depending on the country, a valid ID, passport, driving license, or a similar document.
For businesses, you need to provide:
- Business Type
- Company Name
- Employer Identification Number (EIN)
- Registered business address.
A great perk is that you can join TikTok Shop and start selling via shoppable videos or livestreams, even if you register a new TikTok account and don’t have any followers.
However, there are restrictions on what products are restricted or prohibited to sell.
The approval time usually takes between 2-6 days and once approved, you can link your TikTok account to your shop and start selling.
We should mention that you need to connect your TikTok Business account to do the selling.
How to Create a TikTok Business Account?
Even if you don’t have a Business account yet, the process is really simple. You just need to:
- Click “…” on the top right of the Profile page,
- Go to Settings and Privacy, then
- Click Manage Account and select Switch to Business Account.
Finally, choose the category that best fits your business to receive customized content, events, and solutions.
How to Upload Your Products?
Once approved, you can upload products directly through the Seller Center and provide product details: the product name, description, price, and inventory levels.
Your product images must meet the following requirements:
- Minimum size of 600 x 600 pixels.
- Use a 1:1 image ratio.
- Upload up to 9 images per product.
In addition, images must be clear, colorful, and not pixelated or blurry. Thus, avoid obstructing the product with text overlays or mosaics.
Due to its robust integrations, TikTok allows you to connect your store from other marketplaces and POD platforms, such as WooCommerce, Shopify, Amazon, Gelato, Printify, etc.
💡 ProTip:
Dynamic Mockups, an automated mockup generator, allows you to create and customize your product mockups easily and in bulk, saving you from tedious and error-prone manual edits and uploads.
You need to upload your designs and colors while our tool covers the rest.
Thus, not only can you create 100 mockup variations in 10 seconds, but you can fully tailor them to hit the sweet spot with your audience.
Moreover, you can browse our Template Gallery for trending POD product mockups if you don’t want to start from scratch.
If you run a store on WooCommerce, you can transform it into a personalized design hub where your customers can upload their designs and see them instantly on realistic product mockups.
This way, you eliminate guesswork while customers can see their design in real time and enjoy a smooth shopping experience.
How to Sell On TikTok Shop: 7 Tips That Convert
TikTok shop provides ample opportunities to attract, engage, and convert visitors in fun and entertaining ways.
1. Choose The Right Products to Sell
It goes without saying that you need to have a target audience in mind when choosing products to sell.
But it still leaves you with a question about finding the right products.
- Analyze what products resonate with your target demographic. Consider their preferences, the trends they follow, and the types of content they engage with on TikTok.
- Keep an eye on trending challenges, hashtags, and popular videos to spot products that are gaining traction. Engaging with these trends can help you align your offerings with what users are currently interested in.
- Explore various categories like fashion, beauty, home decor, and electronics, to identify potential products that fit your niche and audience interests.
- If you have specific products in mind, use the search feature to find popular items. Filter results based on customer ratings and prices to identify high-demand products.
- Look for products that have high views, likes, and positive reviews.
- Analyze what successful competitors are selling.
💡 FunFact:
Did you know the hashtag # tiktokmademebuyit appeared in 249K posts worldwide in the last 7 days?
2. Promote Your Products
Now comes the fun part — promoting your products.
On TikTok, everything revolves around content creation, especially UGC content, where your customers display your products and show them in real life.
Perhaps that’s the greatest selling power of TikTok: creating content that potential customers can more easily identify with because they believe it more, coming from another person.
So, what are some ways to reap great benefits on TikTok?
1. LIVE Shopping
The feature allows you to promote products interactively. Viewers can click on product links to purchase directly during live sessions, enhancing engagement and sales potential.
2. Shoppable videos
You can develop captivating videos that resonate with your audience and showcase your products effectively. Viewers can click directly to purchase from your content.
3. Shop Page
The feature enables you to display your product catalog within your own in-app shop. The biggest perk is that customers can view product details, add items to their cart, and complete purchases without leaving the app.
Your customers can also save products they are interested in for future purchases.
4. Shop Tab
You can showcase your products on a centralized marketplace within TikTok.
The Tab serves as the TikTok Shop’s main storefront, allowing users to browse and purchase products directly.
The feature offers personalized product suggestions based on user preferences and browsing history.
It often includes special promotions and daily deals, encouraging customers to check back frequently for new offers.
5. Collaborate with Influencers
You should look for influencers whose audiences align with your target market and who share your brand values.
For example, you can use tools like the TikTok Creator Marketplace or search for creators already discussing your products.
Consider follower count, engagement rates, and content style, and check previous collaborations, content quality, and audience demographics to ensure they are a good fit for your brand.
💡 Experiment with various content types like challenges, product reviews, or educational series to maximize reach and engagement.
6. Run Paid Ads
TikTok provides various ad types to enhance your brand’s visibility and engagement.
- InFeed Ads — Appear seamlessly in users’ feeds, resembling native content.
They can be up to 60 seconds long and include a CTA button that directs your customers to a landing page or app store.
- TopView Ads — A premium option that guarantees your ad will be the first video customers see upon opening the app.
- Branded Hashtag Challenges — Brands create custom hashtags to encourage user participation and generate UGC.
- Branded Effects — Custom filters and stickers customers can incorporate into their videos, enhancing interaction and creativity
- Spark Ads — Leverage existing organic content from your own TikTok accounts or other creators (with their permission), including influencers, to promote your products or services.
In order to use the Paid Ad service, you must sign up for TikTok Ads Manager.
The next step is to select goals such as driving traffic, increasing conversions, or boosting brand awareness.
After that, you should:
- Set the budget: Minimum budgets are $50 for campaigns and $20 for ad groups. You can choose between daily or lifetime budgets.
- Use TikTok’s targeting options to reach specific demographics, interests, and behaviors.
- Upload videos or images using TikTok’s creative tools.
- Choose from various bidding methods like CPV (cost per view), CPC (cost per click), or CPM (cost per thousand impressions) based on your campaign goals.
Naturally, after launching your ads, you can monitor their performance through TikTok Ads Manager.
How to Sell On TikTok Shop: Final Thoughts
TikTok Shop allows you to tap into the vast audience for increased sales opportunities in a user-centric way.
With the highest engagement rate of social media platforms, it would be foolish not to jump on the TikTok bandwagon.
Regardless of the type of content you create, with or without influencers, your customers will land on your product page, where product mockups are the main stars.
They are the ones that can nudge a potential customer into buying your product.
Therefore, they need to stand out.
And we have a tool to help, not only with seamless mockup creation but with customization capabilities, to take your TikTok store to a new level.
Enter, Dynamic Mockups!
How Can You Boost Your TikTok Storefront with Dynamic Mockups?
With its robust customization functionalities alongside bulk mockup creations, Dynamic Mockups is a great ally for any POD business that wants to create customized and personalized products.
🔥 Our embeddable iFrame Mockup Editor allows your customers to create designs directly on your website without leaving the platform, eliminating otherwise impractical back-and-forth processes.
🔥 The same editor gives you full control over print quality, a common problem in the POD industry. Thus, you don’t have to rely on 3rd-party suppliers but be in charge of your design.
🔥 You can use the AI Mockup Generator to easily change the background via a text prompt and adapt your offer to seasonal campaigns, special occasions, etc., without changing the original design.
🔥 Customize your mockups further with endless color changes, integrated Printful and Printify color combos, rearranging and fine-tuning assets in the print area.
🔥 Leverage Photoshop blending modes and 3D perspectives for an even more realistic “feel” and easily upload and edit Photoshop files.
🔥 Connect your WooCommerce and Etsy store and automate product listings in a few clicks and skip manual upload.
🔥 Create realistic mockups and automate the process via Zapier and Make integrations.
And so much more.
Enticed to explore Dynamic Mockups further?
Start with Dynamic Mockups for free and turn your TikTok shop into a vibrant hub that converts visitors into customers.
Start creating for Free!
Showcase your E-commerce products like big brands, without costing a fortune
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