500 million monthly visits make Etsy a robust platform to sell your products on.
In addition, 97.3 million active buyers worldwide provide great benefits, but such a popular platform also comes with challenges — How do you stand out?
High-quality mockups offer an excellent way to stand out in the sea of plenty and attract buyers.
Read on to find out how to make mockups for Etsy in a few steps. As a special treat, we’ll also show you a quick and efficient solution to making mockups.
Let’s dive in!
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Showcase your E-commerce products like big brands, without costing a fortune
Why Should You List on Etsy?
Listing your products on Etsy can bring many benefits to artisans, crafters, and small business owners.
💎 As one of the largest online marketplaces for crafts and handmade goods, Etsy has a built-in customer base of millions of active buyers.
Repeat buyers contribute to 81% of purchases on Etsy
💎 Etsy offers an intuitive and easy-to-navigate interface for both sellers and buyers. The platform simplifies the listing process, payment processing, and shipping management, allowing you to focus more on creating your products rather than managing a complex online store.
💎 Setting up a shop on Etsy typically involves low initial costs compared to creating and maintaining your own eCommerce website.
Etsy charges listing fees and a commission on sales but doesn’t require large upfront investments in website development or hosting.
💎 You can create and customize your shop to effectively reflect your brand identity and add your logo, shop announcement, policies, and product descriptions.
💎 Etsy’s search algorithm allows the audience to discover products based on relevant keywords.
By optimizing your listing titles, tags, and descriptions, you can enhance your visibility in search results and attract more potential buyers.
💎 You can use a range of built-in marketing tools, such as promoted listings, social sharing options to increase your shop’s visibility.
How to Make Mockups for Etsy in 6 Steps?
Mockups are crucial and inevitable part of optimizing your listing that help you rank high in search results and ultimately lead to conversions.
Unless you use online mockup generators ( we’ll cover this shortly), you’ll have to take product photos prior to turning them into mockups.
1. Choose The Right Type of Product Photos
Showcasing your product from every angle can empower buyers to hit the “Buy” button. Furthermore, visuals that capture all the details of your products allow customers to understand what they can expect fully.
Depending on what you want to achieve and emphasize, you can choose from:
- Studio shot — An image of a product on a plain background with plenty of light that accentuates your product’s features.
- Lifestyle shot — Shows your product the way people use it in real life to help potential customers envision it.
- Scale shot — Shows the size of your product and is useful if you sell jewelry or accessories.
- A close-up shot — Highlights your product’s features, which is especially practical for showing material, texture, lining, or important details, etc.
- Process shot — Shows the process of your product making, giving it a “real feel” and more transparency.
💡 Extra Tip:
Regardless of the photo type, you should use a tripod to ensure your camera or phone is still to avoid blurry photos.
2. Pay Attention to Lighting
One key thing you want to avoid is having a shadow cast on your product. Therefore, you can use box lights or any piece of white card that will reflect the light back to your product.
In general, avoid harsh lights, such as camera flash, fluorescent lights, etc.
When it comes to natural lighting, try to avoid direct sunlight since it might “blur out” your product’s distinctive features. Instead, opt for indirect light.
Also, depending on the atmosphere you want to create for your product, you can go for morning for a softer look or early evening light for a more romantic look.
3. Choose The Background
Again, depending on your product and your goal, you can pretty much choose any background you wish.
For example, if you sell beach products, it makes sense to have a beach or sea background.
If you sell natural products, you can use a more rustic background, and so on.
A rule of thumb is not to make your background too overwhelming or filled with details that distract from your product.
4. Style Your Photos with Props
Besides adding an aesthetic element to your product photo, props are also beneficial for showing the scale and size of your product.
The key thing to remember is that your product is the “main player,” so you shouldn’t overdo props.
On the other hand, you should play and experiment with props, changing their positions and numbers, rearrangements, etc.
5. Choose The Right Format & Size
Regarding listing images, Etsy recommends that they don’t exceed 2000px and 1MB in size. Furthermore, the resolution should be 72PPI.
The first photo in a listing should be landscape or square to ensure that the image’s focal point shows in the cropped thumbnail views.
You should use an aspect ratio of 4:3.
💡 Extra Tip:
If you take a product photo further back than you need, you can crop it without “losing” the image parts.
6. Turn Your Photos into Mockups
Once you’ve finished with your product photos, it’s time to upload them to a mockup generator so you can edit them further and apply:
- Additional graphic elements,
- Different size, scaling, rotation, positioning,
- Change colors and backgrounds,
- Branding elements like your logo, website URL, or social media.
Customization options differ from a mockup generator to a generator, but most of them allow the above editing options.
When you are happy with your design, you can download it and upload it to Etsy.
💡 Extra Tip
Some of the popular mockup generators for Etsy include Dynamic Mockups, Gelato, Mockupmark, etc.
Etsy also offers mockup bundles, which you can buy and download, but you have to edit them outside the platform.
Wrapping It Up
Although turning product photos into mockups isn’t complex, creating high-quality product photos requires a lot of time, money, and skills.
Mockup generators provide a more budget-friendly and faster solution with a wide range of templates and customizable options.
If you are in POD, mockups allow you to showcase products without maintaining an inventory.
You only create mockups for designs you plan to sell, which minimizes upfront costs.
Overall, you can quickly create diverse, high-quality representations of your designs to attract new customers.
How to Make Mockups for Etsy with Dynamic Mockups?
Dynamic Mockups is a powerful mockup generator that helps eCommerce and POD businesses automate mockup creation.
Thus, you can easily upload and edit your designs by selecting one of the templates from our Mockup Library that offers:
- T-shirts,
- Hoodies,
- Wall art,
- Pillows,
- Blankets,
- Tote Bags, and
- Phone Cases.
💎 Once you’ve decided on the mockup, you can upload your design and change colors.
You can do the color changing via the color picker and integrated Printful and Printify color combinations.
💎 What makes Dynamic Mockups special is that it allows bulk creation to cut design time significantly.
In addition, it saves you from having to create all the variants manually.
For example, 100 designs on mugs, T-shirts, and hoodies in 3 different colors make 900 mockup variations. With our tool, you can create all of them with just a few clicks.
You just need to upload multiple designs and color combinations, and we will automatically create all variations of mockups.
💎 The next step is to position and layer your design.
Thus, you can move and resize design assets, apply automated fitting modes, do post-adjustments, etc., for a flexible layout and perfect positioning.
💎 When you finish your designs, you can store all your creations in one place, our Design Library, where you can categorize them in different folders for easier organization and relocation.
Finally, you can download your mockup in JPG, PNG, and WEBP formats and choose the size.
✨Other Stellar Features:
Thanks to our Mockup API, you can create and customize Mockups from Photoshop templates and apply Photoshop blending modes to create more life-like designs.
Our Etsy integration allows you to automate generated image uploads on your eCommerce store directly from our app.
Enticed to take Dynamic Mockups for a spin?
Start with Dynamic Mockups for free and start creating mockups that convert.
Start creating for Free!
Showcase your E-commerce products like big brands, without costing a fortune
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