Did you know that 97% of Etsy sellers run their shops from home?
If you plan to start selling, you should also know that Etsy’s total revenue for the second quarter of 2024 reached $647.8 million.
You might wonder which product categories generate the most profit, and we’re here to help.
In this article, you’ll discover the 9 best things to sell on Etsy in 2025 and learn how to become a profitable seller.
Let’s dive in!
The 9 Most Profitable Things to Sell on Etsy in 2025
1. Jewelry
Jewelry remains a timeless accessory, with new trends emerging while still serving as a valuable gift and an everyday essential for almost everyone.
The jewelry market is expected to grow at an annual rate of 4.46% from 2025 to 2029, based on the compound annual growth rate (CAGR).
In 2025, “earrings” ranked 9th among the most searched keywords on Etsy, followed by “rings” at 10th, “necklace” at 13th, and “jewelry” at 15th.
Furthermore, “Custom Jewelry” ranks among Etsy’s top-selling categories, making it easy for you to start a business with as little as $200 in startup costs.
2. Wall Art
Wall decor remains a highly sought-after product on Etsy. This online marketplace offers wall art in various styles and forms to suit every taste, including:
- Abstract art
- Vintage posters
- Pin-up posters
If you choose a POD business, you can further reduce production costs. Once you create a design, you can sell it unlimited times, generating passive income with each sale.
Additionally, your POD partner can handle production and shipping.
The latest analysis of the wall art market by type (Fine, Abstract, etc.) and material (Canvas, Paper, etc.) expects it to grow from $66.89 billion in 2025 to $118.79 billion by 2032, with a CAGR of 8.55% during the forecast period from 2025 to 2032.
Wall decor works well for schools, homes, nursing homes, universities, and virtually any space where you want to add personality.
3. T-Shirts
Did you know experts project the custom T-shirt printing market to grow at a CAGR of 11.90% from 2024 to 2031?
Not just print-on-demand T-shirts, but this product caters to all genders and ages, making them one of the most popular products on Etsy.
Additionally, you can target specific niches, such as animal lovers, vintage themes, or eco-friendly designs trends, to increase sales potential and reduce competition.
Another strategy is to offer shoppers a variety of colors, sizes, and high-quality materials to meet different preferences and enhance your appeal.
4. Tote Bags
Tote bags make a modern fashion statement by combining practicality with style.
They are typically made from materials like canvas, fabric, leather, faux leather, nylon, jute, and cloth, but offering options like organic cotton will appeal to eco-conscious shoppers.
True functionality comes from knowing you can grab it for a beach day or workday without feeling out of place.
If you’re considering running a tote bag shop on Etsy, you should know that the tote bag market is projected to grow at a CAGR of 6.2% from 2025 to 2034.
5. Phone Cases
Phone cases, being one of the most popular products, are no surprise. Having a phone by your side constantly sparks the desire to decorate it with a personal touch.
No matter which statistics you look at for best-selling products on Etsy, phone cases often rank high. Why?
The growing demand for unique and customized items dominates the online market, and phone cases offer a perfect opportunity to enter the print-on-demand business and provide customers with personalized designs.
6. Handmade Candles
Etsy primarily features handmade items, and candles with unique labels, designs, or scents inspire people to decorate their homes with cozy additions.
The global candle market reached $14.06 billion in 2024 and is projected to grow at a CAGR of 6.4% from 2025 to 2030, reflecting people’s increasing desire for home renovations.
Kickstarting your candle business? Add a festive touch with holiday-themed candles and complementary scents.
Think pumpkin spice for November – an all-time favorite that instantly sets the mood for cozy fall nights.
Note
For example, ThyWillBeeDone creates candles made of beeswax, a natural material that aligns with sustainable trends.
The unique shapes and designs attract buyers, and the shop has thrived on Etsy since 2020.
7. Digital Planners
Digital planners are growing in popularity because they offer easy navigation in a fast-paced modern life.
As more aspects of life go digital, planners and diaries are following the trend. On Etsy, buyers can explore hundreds of digital planners and instantly access them after purchase.
Digital planners provide a major advantage with their editable format, letting users tailor them to their needs.
Experts expect the market, valued at $1.15 billion in 2024, to reach $1.6 billion by 2033, with a CAGR of 4.1% during the forecast period.
8. Stickers
Stickers might seem unprofitable on Etsy due to their low price per piece, but that’s just a misconception.
Even as a beginner in Adobe Photoshop, you can easily design custom sticker visuals and create themed bundles that appeal to buyers looking to personalize their laptops or notebooks.
Additionally, stickers are lightweight, making shipping easier and more affordable while leaving room for a higher profit margin.
Note
Mim Jenkinson is a great example of a successful Etsy seller.
She started from home with a printer and a sticker cutter. Over time, she expanded her business, now earning a six-figure salary and producing digital stickers as well.
9. Mugs
You thought one article about things to sell online could go without mentioning mugs?
Of course not, and it is because mugs still occupy the market with its demand to make life even more cozy and personal than ever.
To expand your offerings, you can partner with a print-on-demand tool to speed up the process of creating a large volume of designs, helping you keep up with ever-changing trends.
Mugs can vary in size or feature special elements like color-changing designs, yet they remain a popular gift choice.
The growing popularity of thermal-resistant drinkware has been a major driver of the U.S. mug market.
Wrapping Up
Now that you know the best things to sell on Etsy in 2025, it’s time to choose your favorite and launch your store.
With so many styles, materials, and categories to choose from, it can be tough to decide which one will lead to maximum sales.
However, it’s not necessarily about which product you choose, but how you present it to shoppers and grab their attention.
With premium mockups, you’re one step ahead of other sellers and on your way to appearing professional and trustworthy.
With Dynamic Mockups, you can seamlessly integrate with Etsy and create unlimited mockup variations in seconds!
How Can Dynamic Mockups Help You?
Dynamic Mockups is an automated mockup generator designed specifically for the print-on-demand industry and eCommerce stores like Etsy.
Our mockup generator provides a simple solution to save you hours of hard design creation.
You can sync mockups with your Etsy store in just a few clicks, eliminating the need for manual editing or uploading.
Once integrated, simply select the created mockups and add them to your desired products.
The new mockups will appear on your Etsy listings, ready to boost your sales with a professional and recognizable look.
Here is what else Dynamic Mockups can do for you:
With our advanced Editing Tools, you can explore unlimited color variations endlessly. Additionally, you can enhance your mockups’ depth and texture with high-quality effects.
Integrate our mockup generator directly into your website with Embeddable iFrame Mockup Editor.
This allows you to create outstanding mockup designs without leaving your website.
Effortlessly customize your mockup background with our AI generator.
Simply enter a description, and within seconds, a stunning scene will appear – while keeping your design intact.
In fact, you can remove any unwanted elements from an image using a Negative Prompt.
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Explore our Mockup Library with 1,000+ free product templates and find the perfect one to showcase your design.
The library offers templates for a wide range of products, including hoodies, pillows, tote bags, mugs, sweatshirts, and more.
Generate up to 100 mockup variations in just 10 seconds with our Bulk Mockup Generator.
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