Did you know that almost 58% of TikTok users shop directly from the platform?
It’s not accidental, since the platform’s algorithm works in favor of sellers by offering personalized products that connect the audience with their desired brand.
You may already have a TikTok Shop account set up and ready to start selling, but you’re wondering what the most profitable product category is, and we’re here to jump in.
In today’s article, you’ll discover the 7 best products to sell on TikTok Shop in 2025 and become a reputable seller.
Let’s get started!
Why Sell on a TikTok Shop?
Not only does TikTok keep ranking as one of the most popular social media platforms, but it also blends eCommerce and allows you to expand your sales beyond Etsy, Amazon, and similar sites.
Additionally, TikTok Shop generated $33.2 billion in global GMV in 2024, tripling its performance compared to the previous year.
Some of the benefits of selling on TikTok Shop are:
🔥 Selling directly from the app, either through the shop itself, shoppable videos, or live shopping.
🔥 Option to start selling without inventory through dropshipping or print-on-demand.
🔥 No setup fees, just referral ones, saving you money to invest in the design process.
🔥 Opportunity for powerful creator and influencer collaborations, as TikTok is made for these kinds of partnerships.
🔥 TikTok Shop offers a Seller Center with tools for product management, inventory control, and detailed analytics to help you optimize sales.
Now, let’s explore products that grab shoppers’ attention effectively.
The 7 Best Things to Sell on TikTok Shop
1. Beauty Products
In 2024, the most popular category on TikTok was Beauty and Personal Care, accounting for around 21% of the Gross Merchandise Value share.
Content is filled with daily skincare routines, product recommendations, and tips for maintaining a high standard of personal care, all popularized by the #SkinTok hashtag.
- Perfumes: Often presented with scent descriptions or reviews, typically focusing on seasonal fragrances.
- Shampoos: From those promoting silky, smooth hair to those targeting dryness, hair products remain popular with hashtags like #smoothhair and #hairmask.
- Lipsticks are another popular category in beauty products, often showcased with popular shades or videos demonstrating how different lipsticks look on lips.
Sellers often market beauty products with a sense of urgency and promote self-care, driving more sales through user-generated reviews directly under videos.
2. T-Shirts
T-shirts remain a sought-after category on any eCommerce platform, including TikTok Shop. They consistently rank in the top 20 most popular products on TikTok’s Top Products list.
As always, unique designs and customization options attract the most attention.
Graphic t-shirts with #TikTokMadeMeBuyIt in the description is a surefire way to reach an audience seeking vibrant designs.
3. Phone Cases
Personalization works especially well on TikTok, particularly for phone accessories, which remain affordable with an average product cost of $11.80 in March.
Creators often perform dramatic drop tests to highlight the durability of phone cases, making them more reliable in the eyes of viewers.
At the same time, the focus on stylish designs boosts the appeal, helping the category gain popularity.
4. Casual Dresses
Dresses dominate the women’s section on TikTok Shop, ranking in the top three product categories with a 10.71% conversion rate in March alone.
Users show how to style ‘one dress, five ways’ for different occasions like work, brunch, or date night.
These quick-change transitions and split-screen comparisons are super engaging, often tied to the ‘Get Ready With Me’ trend.
5. Hoodies
Hoodies combine comfort and creativity, making them attractive to shoppers year-round.
The hoodie market is projected to reach $40 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.2%.
Right now, TikTok hoodies featuring abstract art styles are driving trends, offering a raw, authentic look.
It’s a missed opportunity not to jump on popular design ideas, like spiders or kiss-themed hoodies, and start your own hoodie business.
6. Beauty Supplements
Beauty supplements are gaining popularity on TikTok Shop, especially slow-aging pills and collagen, often showcased by influencers as part of their body transformation journeys.
In 2025, they are more than just a trend, they represent a holistic beauty standard that values feeling as good as you look.
7. Jeans
Whether it’s high-waisted straight-leg jeans or modern skinny jeans, the category garnered 172 million impressions on TikTok in March.
Outfit transitions, styling challenges, and ‘three ways to wear’ videos allow creators to showcase the versatility and fit of various denim styles.
TikTok’s algorithm favors authentic, relatable content, helping jeans go viral and encouraging impulse purchases among viewers.
Why Print-on-Demand is a Great Solution for Selling on TikTok Shop?
We’ve covered some of the best products to sell on TikTok Shop based on trending hashtags and conversion rates across various categories.
However, products like serums, conditioners, and jeans often require significant investment in inventory or production technology.
While it’s always helpful to check the top product categories page for trends, print-on-demand offers a perfect solution for newcomers or those looking to offer unique, customized products without the risk of holding inventory.
🔥Massive Reach
TikTok’s large and active user base helps get your products in front of the right people.
Creative videos featuring your POD items can quickly gain attention, and features like in-app shopping and live streams make it easy for customers to buy directly from your content.
🔥 No Inventory
With POD, you don’t have to worry about buying or storing products in bulk.
Items are printed and shipped only when a customer places an order, so you only pay for production after a sale is made.
🔥Trend Responsiveness
As soon as a new trend emerges you can adjust your designs according to it in minutes. It is impossible to be stuck with outdated printed t-shirts, for example.
You can experiment with different styles, graphics, and slogans, adapting your offerings to what’s popular on TikTok without any production delays or financial risk.
🔥Global Fulfillment
POD partners handle all the production, packaging, and shipping for you.
This means you can sell to customers worldwide without dealing with the complexities of logistics or international shipping.
Now, you might be wondering how to smoothly start selling POD products.
We’ve got just the tool for you – designed to help you create unique designs that will appeal to TikTok shoppers.
Enter, Dynamic Mockups!
How Dynamic Mockup Can Help You?
Dynamic Mockups is a versatile tool designed specifically for automated mockup generation and eCommerce businesses.
It’s a valuable ally for creating unique, personalized products that resonate with TikTok shoppers.
Trusted by over 3,000 leading brands and platforms from Shopify, Etsy, WooCommerce, and Amazon, it offers user-friendly features to streamline your design process.
🔥 Our embeddable iFrame Mockup Editor allows your customers to create custom designs directly on your website, offering a seamless experience without the need for unnecessary back-and-forth between platforms.
🔥 The same editor gives you full control over print quality, a common challenge in the POD industry.
This means you don’t have to depend on external tools and can stay in complete control of your designs.
🔥 It allows you to easily create and customize product mockups in bulk, eliminating the need for tedious manual edits and uploads.
Once you upload your designs and colors, the tool handles the rest, allowing you to generate up to 100 mockup variations in just 10 seconds.
🔥 Moreover, you can browse our Template Gallery for trending POD product mockups, with over 1,000 templates available across popular TikTok categories like T-shirts, hoodies, and phone cases, so you don’t have to start from scratch.
🔥 Leverage Photoshop blending modes and 3D perspectives to create a more realistic look, while easily uploading and editing your Photoshop files.
🔥 You can use the AI Mockup Generator to quickly change the background with a text prompt, allowing you to adapt your designs for seasonal campaigns, special occasions, and more, without altering the original design.
🔥 Create realistic mockups and automate the entire process with Zapier and Make integrations.
🔥 Keep an eye out for the upcoming Shopify integration with DynamicMockups to expand your eCommerce store.
Excited to explore Dynamic Mockups further?
Before you begin:
- A valid credit card is needed to start your trial.
- Cancel anytime within 7 days to avoid charges.
- If not canceled, your subscription will automatically renew based on your chosen plan.
Start with Dynamic Mockups for free and turn your TikTok shop into a unique hub that turns visitors into customers.
