5 Ecommerce A/B Testing Ideas to Implement In Your Workflow

Struggling to understand why your conversions or click-through rates stay low, even after refining your strategies and experimenting with branding?

The issue might not be your visuals at all. Maybe your audience wasn’t looking for sweatshirts – they wanted your design on a T-shirt instead.

In this article, we’ll explore X eCommerce A/B testing ideas that can lead to real, measurable growth.

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What is A/B Testing in Ecommerce?

A/B testing, or split testing, compares two versions of a webpage, product page, or digital asset to determine which one performs better based on actual user behavior.

For eCommerce, this means showing version A (the control) to one group of visitors and version B (the variation) to another.

Proceed with measuring which version drives more conversions such as purchases, add-to-carts, or sign-ups.

The main goal is to make data-driven decisions that improve your store’s performance instead of relying on guesswork.

A/B testing helps with:

optimizing user experience
increasing sales
maximizing return on investment from existing traffic

Now, let’s jump into actionable A/B testing ideas!

5 Best Ecommerce A/B Testing Ideas

1. Test Different Product Images and Mockups

One of the most effective ways to increase your eCommerce conversion rates is by testing the visuals you use to present your products.

For print-on-demand sellers, where customers can’t touch or try the item before buying, images do all the work.

That’s why it’s worth testing different mockup styles to see what gets the best results.

Here’s how:

Begin by designing two product page versions.

Include lifestyle mockups in one version, displaying your clothing or merchandise in real-world settings with models or relatable environments.

These images help shoppers visualize your product in their daily lives which increases engagement.

In the second version, use classic studio images or flat lays.

These clean, distraction-free photos highlight product details, colors, and features up close. Many shoppers prefer this clear, straightforward view to understand exactly what they will receive.

Track key metrics such as click-through rates, time on page, and most importantly, conversion rates.

You might discover lifestyle images boost engagement and sales for some products, while studio shots perform better for others.

Pro Tip

Want to quickly create both lifestyle and studio shot mockups?

Dynamic Mockups, an automated mockup generator, delivers multiple mockup variations in seconds.

Dive into our growing library with over 1,000 templates across popular eCommerce categories like T-shirts, hoodies, sweatshirts, tote bags, phone cases, and more.

Each category includes templates featuring products in different settings – just pick the ones you want to test.

2. Test Different Mockup Backgrounds

When you sell print-on-demand products online, the background and setting of your product mockups play a big role in how shoppers perceive your brand and whether they choose to buy.

Begin by creating two or more versions of your product images.

In one version, feature a plain white or neutral background to keep attention on the product itself.

A clean and professional setup works well for minimalist brands or when emphasizing product details.

Create the other version using lifestyle scenes as the background.

Place your T-shirt mockups in seasonal settings like summer or winter, or choose scenes that reflect the mood or emotion you want to convey.

Adapt the background to match the story your brand tells.

Optimizing your mockup backgrounds goes beyond just looking good. It helps you understand what visuals actually influence your customers to click “add to cart.”

Pro Tip

Modern mockup generators let you quickly create and swap backgrounds, so you can test multiple options fast without costly photoshoots.

Dynamic Mockups’ AI Generator Feature works exactly like that.

Choose the mockup template you want to modify, then change the background easily using the Background Prompt.

Refine your scene further by removing unwanted elements with the Negative Prompt.

Play around with different backgrounds and you’ll have plenty of testing options ready in no time.

3. Experiment with Product Titles and Descriptions

When you’re selling online, your words matter as much as your visuals.

Product titles and descriptions help bring shoppers in through search and persuade them to make a purchase.

A/B testing your copy helps you find out what actually drives clicks and sales.

Start by testing different versions of your product titles.

In one version, use a clear, keyword-rich title like:

“Funny Coffee Mug for Teachers, Teacher Appreciation Gift.”

This format helps your product rank in search results and attracts shoppers who are looking for something specific.

On the other version, use a more creative or branded title like:

“Caffeine & Kindness – The Ultimate Teacher’s Mug.”

A catchy, personalized title can help your product stand out and connect emotionally with shoppers who appreciate storytelling and uniqueness.

Give equal attention to your descriptions.

Test a concise, bullet-point format that highlights features, materials, and sizing – perfect for shoppers who want quick details.

Then, compare it with a longer, story-driven description that shows how the product fits into a customer’s lifestyle or explains the inspiration behind the design.

4. Test Pricing and Promotional Offers

Pricing and promotions strongly influence customer buying behavior and boost your average order value.

Running A/B tests on these elements helps you find the most effective pricing strategies.

Start by creating two versions of your product or landing page.

In the first version, display the regular price of your product without any discounts or special offers.

In the second version, display a discounted price or bundle deal like “Buy One, Get One 50% Off” or “Save 20% when you buy 2 or more.”

This lets you see how price cuts or bundled offers affect your sales and customer buying decisions.

Test how you present shipping costs by comparing a “Free Shipping” banner shown clearly on your product page or checkout with a standard shipping cost display.

Offering free shipping can lower cart abandonment and encourage customers to buy more.

5. Compare Call-to-Action (CTA) Button Text and Placement

Try different texts and placements for your call-to-action (CTA) buttons. Small tweaks here can boost your ecommerce conversion rates by showing you what encourages customers to act.

Test different phrases like “Add to Cart,” “Buy Now,” “Get Yours,” or “Shop Now.”

Each one creates a different feeling – “Buy Now” pushes for quick action, while “Add to Cart” feels more relaxed and flexible.

Place your CTA button in different locations on the product page such as above the fold, below the product description, or near product images. The button’s visibility and accessibility affect how easily customers complete their purchase.

Here are some additional tips:

Keep other page elements consistent to isolate the effect of the CTA.
Use clear, action-oriented language.
Consider mobile vs. desktop placements.
Track metrics like click-through rate, conversion rate, and bounce rate.

ECommerce A/B Testing Ideas: Final Thoughts

Ecommerce A/B testing gives you a clear picture of what works best for your store.

By testing different images, titles, prices, and offers, you make smarter decisions that increase sales.
The more you test and learn, the more professional your store appears.

However, never underestimate the power of high-quality mockups, especially when you automate the process.

The right tools let you quickly test new product visuals, backgrounds, and layouts so you can spot trends and respond to customer preferences in real time.

This agility helps you stay ahead of competitors and keeps your shop looking fresh.

Luckily, Dynamic Mockups handles every part of your visual A/B testing needs.

How Dynamic Mockups Can Help You in A/B Testing

Dynamic Mockups is an automated mockup generator built specifically for the needs of eCommerce and the print-on-demand industry.

More than 12,000 popular brands and platforms from Shopify, Etsy, WooCommerce, and Wix trust our tool.

Its fast and versatile features let you quickly create multiple visual options for A/B testing.

Our embeddable Mockup Editor lets your customers create designs directly on your website. They stay on your platform, avoiding time-consuming back-and-forth steps.

The editor also puts you in full control of print quality – one of the biggest challenges in the POD space. You stay in charge of the final design, not third-party suppliers.

Customize your mockups further with endless color changes, integrated Printful and Printify color combos, rearranging and fine-tuning assets in the print area.

Use Photoshop blending modes and 3D perspectives to create a more realistic look and feel. Upload and edit PSD files directly for fast, seamless mockup customization.