Did you know that as of 2025, there are approximately 2.77 billion online buyers worldwide, making up about 33% of the global population?
If you’ve ever wanted to start selling products, now is the perfect time.
But with so many options, what are the best things to sell?
In this article, you’ll discover 13 trending products to sell online in 2025 and how to turn them into a profitable business. Let’s get started!
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The 13 Best-Selling Trending Products for Online Stores in 2025
1. Wall Art
Wall decor is an effective and relatively affordable way to refresh a space.
Right now, the global wall décor market (covering framed art, canvas, and prints) is expected to grow at a CAGR of 3.9% from 2025 to 2033, reaching approximately $1,104 billion by the end of this period.
Wall art sells well because it has one of the biggest profit margins in the home & living category. Take “Abstract wall art,” for example. It attracts approximately 22,000 monthly searches, reflecting a strong and consistent demand for bold, contemporary designs.
Here are some additional design ideas to consider:
- Vibrant abstract forms
- Contemporary line illustrations
- Dynamic color bursts
- Monochrome quotations
- Natural landscape photography
2. Drinkware
Did you know that nearly 60% of people are emotionally attached to their favorite mug?
That level of attachment shows a strong market where mugs, tumblers, wine glasses, and other drinkware are not just functional but also personal.
In fact, “Personalized mug” averages 18,100 searches per month, showing strong demand for custom designs.
With growing interest in outdoor gear and sustainability, the global market for insulated tumblers, thermoses, and other portable drinkware is projected to reach $20.41 billion by 2032.
Offer high-quality reusable bottles or cups to meet this growing demand. Pair them with accessories like matching cork coasters to increase the average order value.
3. Blankets
Blankets are consistently popular, peaking during colder months as people cozy up at home.
For example, in January 2025, Etsy reported a 10.29% increase in searches for “crochet patterns,” with blankets emerging as a top choice among DIY crafters.
The global blanket market is projected to reach nearly $26.44 billion by 2032, growing at a compound annual growth rate (CAGR) of 6.45% from 2025 to 2032.
However, blankets aren’t solely a winter product, as many designs are ideal for outdoor activities like picnics, summer bonfires, or camping trips.
Waterproof and outdoor-friendly blankets are highly popular, so you can pair them with matching pillows or pillowcases for a coordinated set that is even more appealing.
💡 Note
A great example of innovation in the blanket industry is Minky Couture, known for creating its signature fabric and textures.
Originally a small local business specializing in plush, high-end “Minky” blankets, it skyrocketed when customers started sharing their blankets as “luxury gifts” for baby showers and special occasions.
As of the latest data available, Minky Couture’s revenue is estimated at approximately $18.8 million, and fans are willing to pay a premium for its signature textures and designs.
4. Oversized apparel
Oversized clothing is more popular than ever, embodying the “comfort-first” mindset embraced by remote workers and modern consumers.
This shift toward looser, more relaxed styles is evident across fashion, with oversized button-down shirts and baggy, low-waisted jeans becoming wardrobe staples.
The demand for inclusive and comfortable fashion is also fueling growth in the plus-size women’s clothing market, which is projected to reach $532.79 billion by 2034, growing at an annual rate of 5.68%.
To meet this growing demand for oversized apparel, you should offer:
- Unisex tracksuits
- Oversized tees
- Hoodies
- Baggy cargo pants
- Relaxed-fit blazers
5. Jewelry
The global jewelry market continues to dazzle and is projected to reach approximately $370 billion in revenue in 2025, with an annual growth rate of 5.02% from 2025 to 2029.
Personalized or monogrammed pieces saw an increase in demand over the past years, with consumers looking for more than just jewelry.
They want meaningful items that reflect their identity, emotions, and milestones.
Here are the most popular jewelry design ideas in 2025:
- Interactive jewelry – Smart rings or pendants engraved with scannable QR codes linking to personal messages, music playlists, or digital memories.
- Cultural & heritage-inspired pieces – Custom jewelry featuring ancestral symbols, family crests, or traditional motifs.
- Soundwave jewelry – Necklaces or rings engraved with the visual soundwave of a loved one’s voice or a special message.
6. Candles
Candles have become a popular choice for enhancing home ambiance and promoting wellness. In 2024, the global candle market was valued at approximately $10.56 billion and is projected to grow at a compound annual growth rate (CAGR) of 6.16%, reaching around $18.08 billion by 2033.
To meet the growing consumer demand for sustainable, high-quality products, you can offer candles made from 100% natural soy wax in reusable jars.
Here are some of the most popular candle scents:
- Vanilla
- Lavender
- Citrus
- Sandalwood
💡 Note
For example, Homesick came up with an innovative approach to their candles.
Each one is inspired by a city or state, designed to capture the scents that bring back hometown memories, like crisp apple for New York or tropical coconut for Hawaii.
In December 2024, the company reported online sales of $360,532 from 5,092 transactions, with an average order value between $50 and $75, and a conversion rate ranging from 3.5% to 4.0%.
7. Pet Products
The global pet industry is projected to reach $500 billion by 2030, driven by increasing pet ownership and a growing demand for high-quality, stylish, and functional pet products.
As more pet owners treat their furry companions like family, personalized pet products are more popular than ever, with consumers looking for unique and customized items.
For example, searches for customized pet gifts on Etsy saw a 32% year-over-year increase.
To tap into this expanding market, consider offering pet products that combine practicality with aesthetics:
- Modern cat furniture – Stylish cat trees, wall-mounted shelves, and modular play structures that complement home decor while keeping pets entertained.
- Personalized accessories – Custom engraved collars, name tags, and matching pet-owner items like bandanas and scrunchies.
- Sustainable pet essentials – Eco-friendly pet beds, biodegradable waste bags, and organic grooming products made from natural ingredients.
8. Phone Accessories
The phone case market is booming, expected to reach $41.45 billion by 2031, growing at a 6.53% CAGR from 2024 to 2031.
With smartphones being such a big part of our daily lives, people are always looking for ways to personalize and protect them.
However, it’s not just phones getting a personal touch. Custom AirPods cases, for example, let users add flair while keeping their devices safe.
Offer matching sets, such as coordinated phone cases, earbud cases, and laptop sleeves, to create an irresistible bundle that not only looks stylish but also sells better.
9. Hats
The global headwear market is expected to grow to $36.3 billion by 2033, with a CAGR of 4.88% from 2025 to 2033.
This growth indicates a rising interest in various hat styles, including running hats, dad hats, and boonie hats.
When planning your catalog, consider how demand for different types of headwear changes throughout the year.
For instance, beanies see a surge in popularity during the colder months as consumers seek warmth and comfort.
To keep your customers engaged year-round, design a variety of hats and rotate them based on the season:
- Beanies
- Baseball caps (a.k.a. Dad hats)
- 5-panel hats
- Bucket hats
- Visors
10. Gaming Products
Gaming has become a global phenomenon, with the global gaming community expected to reach 3.5 billion active gamers by the end of 2025.
This massive community has created a booming market for gaming accessories, including items like gaming mice, wireless headsets, and custom desk pads. For print-on-demand sellers, the simplest point of entry in this industry is mouse pads.
The global mouse pad market is projected to reach $2.6 billion by 2034, growing at a compound annual growth rate (CAGR) of 5.5%.
Custom desk pads featuring gamer tags, logos, or unique artwork have seen a significant increase in orders, reflecting gamers’ desire for individualized experiences.
11. Skincare Products
Skincare is a growing part of self-care, with the global market expected to reach $590 billion by 2030 as demand for innovative products rises.
Offering skincare items can boost recurring purchases, as customers often reorder products they love.
With print-on-demand services, you can customize lotions and body washes with your own branding, creating a consistent look and feel across your store.
💡 Note
Shontay Lundy saw a gap in the skincare industry and turned it into a successful business.
She founded Black Girl Sunscreen in 2016 after noticing a lack of sunscreen for darker skin tones.
Investing $33,000 of her savings, she created a formula that blends seamlessly without leaving a white cast.
Her dedication made Black Girl Sunscreen the first black-owned sunscreen brand to land in major retailers like Target, Walmart, and Ulta.
In 2024, the brand generated $1.1 million in Amazon sales over just three months.
12. Baby Products
Parents are always on the lookout for reliable, safe, and gentle products for their little ones. Staples like baby oil, baby blankets, sleep sacks, and baby sunscreen continue to see consistent demand as the global baby products market is projected to reach $575.8 billion by 2033.
There’s a growing trend towards chemical-free and organic products, with parents increasingly investing in items that promise quality and safety.
The organic baby clothing market, for instance, is expected to reach $2.99 billion by 2030, growing at a CAGR of 6.67%.
13. Swimwear
Swimwear may appear seasonal, but holiday escapes and warm-weather vacations happen all year.
Custom bikinis, one-piece suits, swim trunks, and rash guards can capture attention long after summer is over.
The global swimwear market is experiencing significant growth and is projected to reach $26.03 billion in 2025.
Matching swimsuits are becoming increasingly popular as more people embrace coordinated looks for families and couples.
Meanwhile, swim dresses and rompers are gaining traction, offering stylish alternatives for those seeking more coverage or unique silhouettes.
To Wrap Things Up
Now that you know the best-trending products to sell online in 2025, it’s time to turn that knowledge into sales.
With so many exciting options available, take the time to choose the ones that align best with your brand, interests, and target audience.
However, success isn’t just about knowing the best things to sell online, but how you showcase your product to potential customers.
High-quality mockups can elevate your brand, making your products look more professional and enticing, ultimately leading to higher conversions.
With Dynamic Mockups, you can create unlimited high-quality mockup variations in seconds!
How Can Dynamic Mockups Help You?
With Dynamic Mockups, you can eliminate the need to manage multiple tools or outsource minor updates.
Our mockup generator provides a seamless solution for creating professional, consistent product images in a single, efficient platform.
You can use the Bulk Creation feature to create 100 mockup variations in 10 seconds!
✨ Seamlessly integrate our powerful mockup tool with Embeddable iFrame Mockup Editor into your website, allowing you and your users to create high-quality, professional mockups without leaving your platform.
✨ With over 1,000 product templates, finding the perfect fit for your design is easy.
Our Mockup Library goes beyond T-shirts, offering a wide range of options, including hoodies, wall art, pillows, tote bags, mugs, phone cases, sweatshirts, and more.
✨ Effortlessly create and customize backgrounds with our AI Generator. Simply enter a Background Prompt, and AI will generate the perfect scene while keeping your original design intact.
For a more polished look, you can use Negative Prompt and remove any elements that you don’t want in your final picture.
✨ With the help of our Advanced Editing Tools, you can create stunning designs with ease.
This tool allows you to:
- Browse expertly curated Printful and Printify palettes to find the ideal hues.
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With your designs always within reach, you can quickly search, resize, reposition, and edit them with just a few clicks.
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Get started with Dynamic Mockups for free and create high-quality professional mockups for your product!
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