Is your Etsy store not bringing in as many sales as you’d hoped?
Even though you offer high-quality products, somehow, you’re not reaching the numbers that you know your shop is capable of.
The truth is, with millions of sellers on the platform, standing out and making consistent sales can feel like an uphill battle.
To help you overcome this challenge and start seeing real results, we’ve put together a list of 8 must-know tips on how to get sales on Etsy in 2025. Let’s get started!
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8 Actionable Tips to Get More Sales on Your Etsy Store in 2025
1. Master Etsy SEO for Maximum Visibility
Just like Google and other major search engines, Etsy uses an algorithm to decide which listings appear for a given keyword search.
This marketplace interprets your keyword usage, content quality, and store credibility as signs that you’re a trustworthy seller who should be highlighted in the search results.
CaitlynMinimalist is an excellent example of effective Etsy SEO implementation.
Their strategic approach has propelled them to the forefront of the marketplace, achieving over 3.3 million sales and maintaining a 5-star rating.
Here are key factors contributing to CaitlynMinimalist’s success:
✅ Strategic keyword optimization – CaitlynMinimalist carefully integrates relevant keywords into their titles, tags, attributes, and descriptions.
They use highly searched terms such as “Dainty Name Necklace,” “Personalized Name Necklace,” and “Minimalist Jewelry” to enhance their visibility in Etsy’s search results, attracting a larger audience.
✅ Extensive product listings – With 1,277 active listings, CaitlynMinimalist offers a diverse range of products, increasing the likelihood of appearing in various search queries and attracting a broader customer base.
✅ High-quality visuals – The shop utilizes professional-grade images and videos, showcasing products from multiple angles in well-lit settings.
✅ Responsive customer service – CaitlynMinimalist has a history of replying to messages quickly, which fosters customer trust and satisfaction.
This responsiveness not only enhances the overall shopping experience but also contributes to Etsy’s customer and market experience score, a key factor in search rankings.
2. Optimize Your Titles & Tags
Etsy titles and tags improve your search ranking and help customers identify exactly what the product is at first glance.
A title that clearly states the product type and uses strong keywords can attract the attention of both the Etsy algorithm and potential buyers.
For effective Etsy titles:
- Include the focus keyword.
- Avoid repeating words.
- Stay concise (Etsy caps titles at 140 characters).
- Don’t use more than three words in all capital letters.
- Characters like “%” and “&” can only be used once per title.
In addition to titles, you have the opportunity to use 13 tags.
Each tag is an opportunity to appear in relevant searches, so be sure to use all 13 and align them with the key terms in your title.
💡 Tip
Shoppers often rely on Etsy’s search bar suggestions or “autocomplete” to find products.
Typing a partial phrase like “personalized necklace” triggers a dropdown with popular related searches.
Include those suggestions in your tags and titles to capture that traffic.
3. Offer Free Shipping
Did you know that approximately 66% of consumers anticipate free shipping on all online purchases?
Or that 55% of users will abandon their cart if they see unexpected extra costs, primarily shipping fees.
This is especially true on a marketplace like Etsy, where competitors might offer free shipping for a similar product.
Etsy encourages affordable shipping by giving a small boost in search results to products that ship for free to the U.S. or have a shipping cost of $6 or less.
Additionally, Etsy’s free shipping guarantee means that U.S. buyers get free shipping on orders of $35 or more, and your store will automatically apply it to eligible purchases.
💡 Tip
Offering free shipping isn’t actually “free” to you as the seller, so consider if you can roll shipping costs into the product price.
That way, you don’t have to bear that expense yourself.
62% of customers would rather pay a slightly higher product price than see a separate shipping fee appear in their cart.
4. Leverage Etsy Ads
There are two types of Etsy Ads:
- Onsite Ads (often called Promoted Listings) – These ads appear within Etsy’s search results. You can opt-in by setting a daily budget and selecting which listings to promote.
- Offsite Ads – These ads are automatic for all sellers, although those who made under $10K in the last year can opt-out if they prefer.
Using Promoted Listings can be quite effective if:
🟢You already have a small following or an established brand presence on Etsy.
🟢You have positive reviews that demonstrate social proof.
🟢You’re pricing your items competitively compared to similar listings.
One of the benefits of Promoted Listings on Etsy is the ability to target specific geographic locations.
However, Promoted Listings operate on a pay-per-click (PPC) model, meaning you are charged every time a shopper clicks on your ad, regardless of whether they make a purchase.
On the other hand, Offsite Ads are run by Etsy itself on major platforms like Google, Facebook, or Instagram, so you don’t have to handle placements or learn complex advertising platforms.
You’re only charged a fee when a sale is made through these ads, making them a lower-risk marketing option for sellers who want additional exposure without extensive effort.
💡 Tip
Adjust your Promoted Listings strategy before peak shopping seasons (e.g., holidays, Mother’s Day, wedding season) to capitalize on increased buyer interest.
Etsy regularly publishes Marketplace Insights that highlight upcoming seasonal trends based on search data and industry forecasting.
For instance, their 2024 Spring and Summer Trends report offers valuable information on what shoppers seek during these seasons.
5. Revamp Low-Performing Listings for Higher Conversions
Analyzing your conversion rate to see how many people visit your listing versus how many actually purchase. Industry-wide, the average conversion rate usually hovers between 2% and 4%.
You can look at your stats in the Etsy Shop Manager to identify underperforming listings.
Those with a significantly lower conversion rate may need adjustments such as:
- Optimizing the title or tags – Check if the keywords you used in titles and tags are still trending and if they need to be replaced.
- Adding more details – Clearly specify materials, dimensions, shipping times, and other essential information.
- Adjusting the price – Compare your price with competitors to ensure it’s competitive while reflecting your product’s value.
6. Take Stunning Product Photos
Potential buyers can’t touch or try your product, so they rely heavily on visual representation. Detailed, well-lit photos help increase buyer confidence that what they see is exactly what they’ll get.
To make better product photos, you should:
- Show at least 5-7 images per product, including front, back, side, and top views, to provide a complete visual experience.
- Include macro shots (close-ups at a 1:1 ratio or higher) to highlight texture, stitching, material, or intricate details, particularly for fashion, jewelry, and handmade items.
- Use a mix of flat lays (for context and scale), lifestyle shots (for real-world use), and modeled images (for fit and proportion clarity) to increase engagement and conversions.
- Maintain consistent lighting (such as 5500K daylight-balanced lighting) to ensure accurate color representation.
- Incorporate appealing backgrounds that match your brand aesthetic while keeping the product as the focal point.
Lifestyle shots let people see how the product might look in a real setting. For instance, if you sell mugs, take photos showing them on a cozy breakfast table.
💡 Pro Tip
If you’ve got your design ready but can’t decide which product to showcase it on, Dynamic Mockups makes it easy!
With 1,000+ product templates, you can find the perfect fit in seconds.
Our Mockup Library offers many options, including T-shirts, hoodies, wall art, pillows, tote bags, mugs, phone cases, sweatshirts, and more.
Once you’ve chosen your product, you can make further adjustments by creating custom scenes that match your style and setting.
With our AI Generator, you can easily adjust the surroundings to make your design feel more real and engaging.
Simply put the text into the Background Prompt, and AI will generate the perfect scene while keeping your original design intact.
For a more detailed look, you can use Negative Prompt to remove any objects you don’t want in your scene.
7. Engage Shoppers with Product Videos
Video content has taken social media by storm, and major platforms like TikTok, Instagram Reels, and YouTube Shorts show just how powerful short-form videos can be.
Recent studies indicate that 82% of consumers have been persuaded to finalize a purchase after watching a video about a product.
Keep in mind these details when creating your Etsy video:
- Length must be between 3 and 15 seconds to keep the content concise and engaging.
- Audio won’t be included when you upload the file, so don’t rely on sound for key information.
- Recommended resolution is 1080p (Full HD) to ensure your video looks clear, sharp, and professional on all devices.
- Only one video is allowed per listing, so make it count by focusing on your product’s best features, unique selling points, and overall appeal.
- Ensure your video file is no larger than 100 MB and is in one of the accepted formats: MP4, MOV, FLV, AAC, AVI, 3GP, or MPEG.
- Maintain an aspect ratio of 2:1 or 1:2 to ensure optimal display across different devices.
8. Earn Etsy’s Star Seller Badge
In September 2021, Etsy introduced the Star Seller program to recognize sellers who provide an outstanding customer experience.
This badge appears on your shop and product listings, signaling to shoppers that you’re reliable and easy to do business with.
To qualify for the Star Seller badge, you must meet the following criteria:
✅ Reply to initial customer messages within 24 hours.
✅ Ship orders on time with tracking or by purchasing a shipping label on Etsy.
✅ Maintain an average rating of at least 4.8 stars.
✅ Earn at least $300 from a minimum of five orders in three months.
Star Seller status is evaluated on the first of every month, assessing your shop’s performance over the previous three months.
This means you need to maintain consistency in your response time, shipping, and customer satisfaction to keep your badge month after month.
To Wrap Things Up
Now that you’ve learned how to get sales on Etsy, it’s time to take action and refine your approach.
Implementing these eight strategies will help you attract more customers, boost conversions, and build a thriving online shop.
One key factor to focus on is high-quality mockups.
They showcase your products in the best light, make your listings stand out, and give potential buyers a clear vision of what they’re getting, increasing their likelihood of purchasing.
Dynamic Mockups provides an easy and efficient way to create professional and consistent product images, all within a single streamlined platform.
How Can Dynamic Mockups Help You?
Trusted by over 3,000 brands and platforms like Etsy, Shopify, WooCommerce, and Amazon, it allows you to create 100 mockup variations in 10 seconds!
Here are some of Dynamic Mockups standout features:
✨ You can seamlessly integrate our powerful mockup tool with the Embeddable iFrame Mockup Editor into your website. This allows you and your users to create high-quality, professional mockups directly on your platform without any interruptions.
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Easily find, resize, reposition, and edit your creations in just a few clicks, helping you save time and work more efficiently.
✨ With our Advanced Editing Tools, creating stunning designs has never been easier!
It allows you to:
✅ Explore expertly curated Printful and Printify palettes to find the perfect colors.
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✨ Easily customize Photoshop mockups with our API. Just upload your designs and let the API generate mockups that seamlessly match your brand.
✨ Connect seamlessly with platforms like Etsy and WooCommerce to bring your designs to customers effortlessly.
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Get started with Dynamic Mockups for free and effortlessly design eye-catching mockups for your Etsy store!
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